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Managing Partner, Global Business Development
See what factors influence Siegel Backkultur performance in the Germany and how they change over time
See what factors influence Siegel Backkultur performance in the Germany and how they change over time
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Siegel Backkultur' competitors in the Germany
An analysis of Siegel Backkultur' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Siegel Backkultur is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference.
Siegel Backkultur's market performance is leading with a percentile of 96, placing it in the top 4% of brands in Germany's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Other brands with similar performance include Gasthof Schiller, Bistro Nettchen, Sadhu Prenzlauer Berg, Coronita Mexicana, Fishismuss | Fisch Dürüm | Fresh Bowls | Fish Burger, and FrischeParadies | Feinkostmarkt & Bistro, all also at the 96th percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT boosts business growth.
Siegel Backkultur's overall CSAT is 77%, a slight decrease of 0.5 percentage points year-over-year. This suggests generally positive customer sentiment. In Baden-Württemberg, the CSAT also stands at 77%. While positive, monitoring and addressing the slight decline could improve customer loyalty. Monthly CSAT varied between 75% and 90.91% during the reporting period.
Average check (transaction value) drives revenue. Monitoring trends identifies opportunities to increase spending per customer.
The overall average check for Siegel Backkultur is 8.50 EUR, showing a 7.70% increase year-over-year. This suggests customers are spending more per visit. In Baden-Württemberg, the average check is also 8.50 EUR. The average check fluctuated, with an approximated minimum of 6.54 EUR and a maximum of 10.33 EUR during the analyzed period.
Outlet count signifies brand reach. Tracking changes reflects expansion strategy and market penetration effectiveness.
Siegel Backkultur operates 17 outlets in Baden-Württemberg. This represents the total number of outlets within the region during the reporting period, indicating a focused regional presence without changes observed.
Competitor analysis highlights rivals. It informs strategies to gain market share by understanding customer choices.
Top competitors based on customer cross-visitation are McDonald's (8.57%), Ali Baba Döner (5.71%), Pizzeria da Micci (5.71%), Valle (5.71%), and Starbucks (5.71%). This indicates that customers who visit Siegel Backkultur also frequent these establishments, highlighting key competitive overlaps and potential areas for differentiation.
Traffic workload shows peak hours. It helps optimize staffing and resource allocation for efficient operations.
Traffic workload peaks between 8:00 AM and 12:00 PM, reaching a maximum of 58.58% at 10:00 AM. Minimal traffic is observed outside of 6:00 AM and 5:00 PM. This data can inform staffing decisions and promotional strategies to maximize efficiency during peak hours.
Understanding consumer segments allows for targeted marketing, increasing engagement and brand relevance with specific demographics.
The customer base shows high affinity among Women (85%), and Men (108%). Among generations, Gen X shows affinity (132%), Gen Y shows under-indexed affinity (70%) and Gen Z shows strong affinity (222%). These insights are indicators of segment interest and potential responsiveness to tailored campaigns.