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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sicard performance in the France and how they change over time
See what factors influence Sicard performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sicard' competitors in the France
An analysis of Sicard' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sicard is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sicard's market performance is in the lower 35% in France's Cafe & Restaurants industry. This indicates a below-average market standing compared to competitors like Crep' & Coffee, La Storia, ANDIAMO OSTERIA, La Tonnelle, Paris Baguette and WOKO, which share a similar percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Sicard's overall customer satisfaction in France is 70%, a decrease of 2 percentage points year-over-year. Metropolitan France mirrors this trend, suggesting a need to address potential service or product issues to improve customer sentiment.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The average check for Sicard in France is 11.4 EUR, a 22% increase year-over-year. Metropolitan France shows the same value. This indicates customers are spending more per visit, potentially due to price increases or changed order habits.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Sicard has 16 outlets in Metropolitan France. This number represents the brand's current physical presence and potential reach within the region, indicating a moderate level of market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Sicard's customers also frequently visit McDonald's (16.05%), Burger King (9.26%), and Buffalo Grill (6.17%). This cross-visitation data highlights these brands as key competitors for Sicard in the French market.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Sicard experiences peak traffic between 10 AM and 1 PM, with the highest workload at 12 PM (62.71%). Traffic starts increasing at 6 AM, peaks around midday, and declines after 6 PM, with minimal activity after 8 PM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Sicard's customer base shows a high affinity towards women (124 index) and Gen X (131 index). Gen Y (53 index) and Gen Z (30 index) are under-indexed. This suggests marketing should focus on women and Gen X.