Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence شكن | CHKN performance in the Saudi Arabia and how they change over time
See what factors influence شكن | CHKN performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of شكن | CHKN' competitors in the Saudi Arabia
An analysis of شكن | CHKN' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
شكن | CHKN is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurant industry.
شكن | CHKN holds a leading market performance percentile of 98, placing it in the top 2% of brands in Saudi Arabia's Cafe & Restaurants industry. This indicates a strong market standing, with performance peers including Cacti cafe, برجري | Burgerie, مطاعم ومطابخ السدة, Makbous Express, Al Uwais, and Wagyu, all within the same high-performance range. The year-over-year delta is -1.
CSAT reflects customer happiness, directly impacting loyalty and brand advocacy. Low satisfaction can signal service or product issues.
شكن | CHKN's overall customer satisfaction is 53%, a decrease of 13.9 percentage points year-over-year. Makkah Region shows 60% satisfaction, while Riyadh Region is at 52%. This indicates a need to improve customer experience, particularly in the Riyadh Region, to regain lost ground. Recent monthly CSAT scores varied between 44.88 and 64.71.
Average check reveals spending habits, vital for menu optimization, promotions, and understanding customer value.
The overall average check for شكن | CHKN is 42.5 SAR, a decrease of 41.8% year-over-year. In Makkah Region, the average check is 53.3 SAR, while in Riyadh Region, it's 39.5 SAR. This suggests a considerable decline in customer spending, particularly in Riyadh, warranting an evaluation of pricing strategies or menu appeal. Monthly fluctuations ranged from 37.97 to 52 SAR.
Outlet count indicates brand reach and growth; expansion often correlates with increased revenue and market presence.
شكن | CHKN has 15 outlets in the Riyadh Region, 3 in the Makkah Region, and 1 in Ḥa'il Province. The distribution indicates a strong presence in Riyadh, with opportunities to expand in other regions. The differing number of stores implies that the consumer tastes might be different in the Makkah region, compared to Riyadh.
Competitor analysis identifies direct rivals, helping brands refine strategies and differentiate themselves in the market.
The top competitors for شكن | CHKN, based on cross-visitation, are ULB (26.85%), KFC (12.65%), McDonald's (12.65%), Al Baik (9.88%), and Kudu (9.26%). ULB is the most significant competitor. These cross-visitation rates highlight brands that attract similar customer segments, informing competitive strategies.
Traffic workload highlights peak hours, enabling optimized staffing, marketing, and resource allocation for better service.
Traffic workload for شكن | CHKN peaks between 17:00 and 23:00, with the highest workload at 22:00 (57.44%). There is almost no traffic between 4:00 and 10:00. This data suggests a need for optimized staffing and marketing efforts during peak hours, while minimizing resources during low-traffic periods. High activity after business hours can be connected to the culture of the country.
Understanding consumer segments enables targeted marketing, product adaptation, and personalized customer experiences.
Among شكن | CHKN's consumers, Women are overrepresented (71 affinity index) compared to the general population, with a delta of -29.23, while Men is 112 with a delta of 12.11. Gen Y is overrepresented at 143 affinity index, delta 43.45, suggesting a strong affinity towards the brand. This insight can inform targeted marketing strategies towards the most represented consumer segment.