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Managing Partner, Global Business Development
See what factors influence Shine Mood performance in the Taiwan and how they change over time
See what factors influence Shine Mood performance in the Taiwan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shine Mood' competitors in the Taiwan
An analysis of Shine Mood' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shine Mood is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shine Mood is a leading brand with a 99th percentile market performance in Taiwan's Cafe & Restaurants industry. This indicates a strong market position and high customer preference compared to its peers like Amei Jie Beef Noodle Restaurant, Re Laxing, 小蒙牛頂級麻辣養生鍋夢時代店, 森川丼丼梅亭橫町, 食ベオム洋食歐姆專賣店, and 泰水泰式小吃餐廳, all within the same top percentile.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify areas for service improvement and customer retention.
Shine Mood's overall customer satisfaction is 66%, a decrease of 10.1 percentage points year-over-year. Satisfaction varies by city, with New Taipei at 74% and Yilan City at 67%, showing the largest drop. The CSAT trend from May to July 2025 shows fluctuation, peaking in July. This indicates a need to investigate factors affecting customer satisfaction.
Average check indicates customer spending per visit. Monitoring this KPI helps assess pricing strategies and revenue trends.
Shine Mood's overall average check is 140.3 TWD, an increase of 18.7% year-over-year. New Taipei has the highest average check at 166.7 TWD. The average check shows a positive trend from May to July 2025. This suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates brand reach. More outlets often mean greater convenience and market penetration, boosting revenue.
Shine Mood has a total of 23 outlets across Taiwan. New Taipei has the highest number of outlets at 8. Taichung and Hsinchu follow with 5 and 4 outlets respectively. Other cities have fewer outlets. The distribution of outlets shows Shine Mood's presence across different regions in Taiwan.
Knowing key competitors allows for benchmarking. It helps businesses understand market dynamics and refine strategies to gain an edge.
McDonald's is the top competitor with a cross-visitation rate of 15.38%, indicating many Shine Mood customers also visit McDonald's. Starbucks, Ba Fang Yun Ji, KFC, and MOS Burger are also significant competitors. This shows where Shine Mood customers go for alternatives, informing competitive strategies.
Understanding traffic patterns helps optimize staffing. Predicting peak hours improves service and customer satisfaction.
Shine Mood experiences peak traffic between 11 AM and 6 PM, with the highest workload around 4 PM to 5 PM (66.5%). Traffic is minimal before 8 AM and after 9 PM. This shows the optimal staffing times and suggests potential for promotional activities during off-peak hours.
Understanding consumer segments informs marketing. Tailoring strategies to different groups boosts engagement and customer loyalty.
Shine Mood's customer base consists of slightly more women (102% affinity) than men (98% affinity), indicating a near-even gender mix. Gen Z is significantly overrepresented (382% affinity), which shows their high engagement with the brand. This affinity data is relative, not a percent of total customers.