Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Shell Helmisimpukka performance in the Finland and how they change over time
See what factors influence Shell Helmisimpukka performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shell Helmisimpukka' competitors in the Finland
An analysis of Shell Helmisimpukka' competitors in the Finland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Shell Helmisimpukka is in the top 1% of brands
Sample of brands in the same percentile
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shell Helmisimpukka is a leading brand (99th percentile) in the Finnish Cafe & Restaurants industry. This indicates a very strong market presence and customer preference compared to its peers like Nokkalan Majakka, Ravintola Teerenpeli, Deliberi, Classic Pizza Restaurant, Demir’s Kebab-Pizzeria, and Artesaani Pizzaa & Cafe Tuusula, which are in a similar top percentile range.
Customer satisfaction (CSAT) reflects customer contentment. Tracking CSAT helps to identify areas for improvement and ensures customer loyalty and business growth.
Shell Helmisimpukka's overall customer satisfaction is 74%, a decrease of 7.8 percentage points year-over-year. In Mainland Finland, CSAT is 69%, with a significant decrease of 13.1 percentage points. This suggests a need to investigate and address factors impacting customer satisfaction, particularly in Mainland Finland, to prevent further decline.
Average check reveals customer spending habits. Monitoring it helps to refine pricing strategies and understand revenue trends, which affects the overall profitability.
The overall average check for Shell Helmisimpukka is 13.3 EUR, reflecting a decrease of 11.8% year-over-year. Mainland Finland mirrors this average. The downward trend suggests a potential need to reassess pricing or promotional strategies to boost spending.
Outlet count indicates brand reach. Tracking this metric assists in evaluating market coverage and expansion strategies, reflecting brand's growth and market penetration.
Shell Helmisimpukka has 18 outlets in Mainland Finland. This indicates a stable presence in the region, with no reported growth or decline in the number of outlets during the observed period. Focus could be on optimizing performance of existing locations.
Competitor analysis identifies key rivals. Knowing who else customers visit informs strategic positioning and helps capture more market share, providing insights into cross-visitation.
Shell Helmisimpukka's top competitors include Hesburger (18.67% cross-visitation), McDonald's (16%), Kotipizza (9.33%), Burger King (8%), and Matkakeidas (6.67%). This shows that customers of Shell Helmisimpukka also frequently visit fast-food chains, indicating a shared customer base and potential areas for competitive focus.
Traffic workload shows peak hours. Understanding workload distribution helps optimize staffing and resource allocation for better customer service and operational efficiency.
Shell Helmisimpukka experiences peak traffic between 11:00 AM and 2:00 PM, with the highest workload at 1:00 PM (58.22). Traffic gradually increases from 5:00 AM, peaking in the early afternoon, and declining into the late evening, suggesting optimal staffing levels should align with these peak hours to ensure customer satisfaction.
Consumer segments allow targeted marketing. Understanding consumer demographics enables personalized campaigns and optimized product positioning to improve engagement and sales.
Shell Helmisimpukka's consumer base shows a higher affinity towards men (index 126) and Gen X (index 149), suggesting these segments are overrepresented compared to the average consumer. Women (index 59) and Gen Y (index 70) are underrepresented. Tailoring marketing efforts to resonate with Gen X and male customers, while also exploring strategies to engage women and Gen Y, is recommended.
Cafés & Restaurants