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Managing Partner, Global Business Development
See what factors influence Sharks Fish & Chicken performance in the United States and how they change over time
See what factors influence Sharks Fish & Chicken performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sharks Fish & Chicken' competitors in the United States
An analysis of Sharks Fish & Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sharks Fish & Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference within the Cafe & Restaurants industry.
Sharks Fish & Chicken is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market position relative to its peers. Performance peers in a similar range include Fan Szechuan Restaurant & Bar 大宅门餐厅酒吧, 홍반장, Vintage Books, Sugar - Sweets & Gelato, Karl Strauss Brewing Company, and Halal Cart University.
Customer satisfaction (CSAT) indicates brand perception, loyalty, and potential for growth. High CSAT typically correlates with repeat business and positive word-of-mouth.
The overall CSAT for Sharks Fish & Chicken is 60%, a 1.1pp increase year-over-year. Illinois shows a CSAT of 60% with 1.2pp growth, while Indiana has 55% CSAT with a decline of 2.8pp. There was CSAT fluctuation during the period from 61.36% in May to 68% in June then decreasing to 50.46% in July.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Sharks Fish & Chicken.
The overall average check is $23.6, a 6.6% increase year-over-year. In Illinois, the average check is $24.1 USD, showing no growth. The average check fluctuated from $21.22 in May to $29.14 in June, and then decreased to $21.35 in July.
The number of outlets reflects brand reach and expansion. Growth indicates investment, while distribution shows market penetration and accessibility.
Sharks Fish & Chicken has 22 outlets in Illinois and 3 in Indiana. Illinois accounts for the majority of the brand's presence. The outlets in Indiana only account for 13.64% relative to Illinois.
Analyzing competitors reveals market dynamics and customer preferences. Cross-visitation highlights shared customer base and competitive overlap in the Cafe & Restaurants sector.
McDonald's (19.2%) has the highest cross-visitation with Sharks Fish & Chicken customers, followed by Popeyes Louisiana Kitchen (12%), Dunkin' (11.2%), Little Caesars Pizza (9.6%), and Burger King (8.8%). This indicates these brands are frequently visited by Sharks Fish & Chicken customers.
Understanding traffic workload by hour optimizes staffing, resource allocation, and marketing efforts to match peak demand and improve customer experience.
Traffic workload for Sharks Fish & Chicken peaks between 4 PM and 6 PM (hod 16-18), with the highest traffic workload at 6 PM (63.03). Low traffic workload is observed between 1 AM and 9 AM (hod 1-9). The peak in the afternoon suggests a strong dinner crowd.
Analyzing consumer segments by Gender and Generation informs targeted marketing, positioning strategies, and deeper understanding of customer preferences.
Women (89 affinity index) are slightly under-indexed compared to Men (110 affinity index). Gen X (123 affinity index) are over-indexed, Gen Y (107 affinity index) are slightly over-indexed and Gen Z (74 affinity index) are under-indexed relative to the average consumer. This suggests that Sharks Fish & Chicken is strongly preferred by Gen X.