Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence 焼肉スマイル performance in the Taiwan and how they change over time
See what factors influence 焼肉スマイル performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 焼肉スマイル' competitors in the Taiwan
An analysis of 焼肉スマイル' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand’s share of foot traffic. This reveals its competitive strength and customer preference in the industry.
焼肉スマイル's market performance is at the 99th percentile, indicating a leading position. This signifies it captures a substantial portion of customer traffic within the Cafe & Restaurants industry in Taiwan, demonstrating strong customer preference relative to peers like KFC, Giguo, Oh my!, and 海底捞.
Customer Satisfaction (CSAT) measures how happy customers are. Tracking changes helps improve service and build loyalty.
焼肉スマイル's overall CSAT is 91%, a slight decrease of 0.6 percentage points year-over-year. Changhua City shows the highest CSAT at 96% with a 5.1 percentage points increase. Taichung's CSAT is lower at 92% with a decrease of 2.3 percentage points, indicating a need for focused improvements there.
Average check reveals customer spending habits. Monitoring this helps optimize pricing strategies and identify revenue opportunities.
The overall average check for 焼肉スマイル is 541.8 TWD, a 5.3% decrease year-over-year. Keelung has the highest average check at 585.4 TWD. New Taipei shows a lower average check at 544.4 TWD. The decrease suggests customers are spending slightly less per visit compared to last year.
Number of outlets shows brand reach. This helps understand market penetration and growth across different locations.
焼肉スマイル has a presence in multiple cities in Taiwan. Taichung has the highest number of outlets at 3. Taoyuan City, Kaohsiung and New Taipei each have 2 outlets. Tainan, Changhua City, Keelung and Taipei each have 1 outlet, indicating varied market coverage across regions.
Competitor analysis identifies key rivals. This helps refine strategies and understand customer preferences in the market.
焼肉スマイル's customers also visit 築間幸福鍋物 (cross-visitation: 1.53), Tasty and McDonald's (both with 1.49), indicating these are key competitors. 這一小鍋 (0.97) and Starbucks (0.86) also attract some of 焼肉スマイル's customers, but to a lesser extent. This cross-visitation data helps understand shared customer base and refine competitive strategies.
Traffic workload reveals peak hours. This helps optimize staffing and resources for efficient operations and customer satisfaction.
焼肉スマイル experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (61.60). Traffic is minimal between 0:00 and 10:00. Resource allocation should align with these patterns, ensuring adequate staffing during peak hours to meet customer demand and maintain service quality.
Understanding consumer segments tailors marketing. This optimizes messaging for different groups, increasing engagement and loyalty.
焼肉スマイル's customer base has high affinity towards women (96) and men (104). Gen Z (147) and Gen Y (93) show a significant affinity, while Gen X (28) is under-indexed. Marketing efforts should consider the preferences and behaviors of Gen Z and Gen Y to effectively engage these key consumer segments.
