Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Shake Shack performance in the South Korea and how they change over time
See what factors influence Shake Shack performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Shake Shack' competitors in the South Korea
An analysis of Shake Shack' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the cafe & restaurant industry.
Shake Shack is a leading brand in South Korea's cafe & restaurant industry, ranking in the top 1% during the period of June-August 2025. This high percentile shows a strong market presence. Performance peers include brands like Koriko Cafe, 김실력포차, 올레시장 남매네 흑돼지, Gozip Dol Wooluck, Mido Galbi and Avécque which are also in the 99th percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Monitoring CSAT helps identify areas for improvement.
Shake Shack's overall customer satisfaction in South Korea is 67%, a decrease of 5.4 percentage points year-over-year. However, customer satisfaction in Gyeonggi is notably high at 80%, showing a 22.1 percentage point increase. This suggests that Shake Shack is well accepted in this region. CSAT peaked at 71.78% in July 2025.
Number of outlets indicates brand reach and expansion. Tracking outlet distribution helps assess market penetration and growth strategies.
Shake Shack has a presence in South Korea with 3 outlets in Gyeonggi and 1 in South Chungcheong. Most locations are concentrated in Gyeonggi, indicating its strategic importance for the brand. There were no changes in the number of stores during the reporting period.
Analyzing competitors helps a brand understand its position. Identifying commonly visited brands reveals consumer preferences and cross-visitation patterns.
Shake Shack's top competitors based on cross-visitation in South Korea are Starbucks (19.76%), McDonald's (7.11%), A Twosome Place (3.56%), Blue Bottle Coffee (3.16%), and Lotteria (3.16%). Starbucks is the most frequently visited by Shake Shack customers.
Understanding peak traffic hours helps optimize staffing, inventory, and promotions to maximize customer experience and sales.
Shake Shack experiences peak traffic between 12 PM and 6 PM in South Korea, with the highest workload at 1 PM (62.94%) and 2 PM (61.24%). Traffic is significantly lower during early morning hours, suggesting most customers visit during lunch and dinner.
Consumer segment analysis informs targeted marketing and positioning strategies. Affinity insights help align marketing efforts with specific demographics.
Shake Shack's consumer base shows high affinity towards women (86) and overrepresentation of men(110). Among generations, Gen Y (121) shows the highest affinity, while Gen Z (30) is underrepresented, suggesting the need for targeted engagement strategies for different consumer segments.