Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Serenitea performance in the Philippines and how they change over time
See what factors influence Serenitea performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Serenitea' competitors in the Philippines
An analysis of Serenitea' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Serenitea is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Serenitea's Market Performance is at the 94th percentile, making it a leading brand in the Philippines' Cafe & Restaurants industry. This indicates a strong market position, with foot traffic exceeding 94% of its peers. Competitors like Wingers Unlimited, Pabings Goto Bulalo sa Calauan, Bloom and Brew Cafe, Parola Seaview Restaurant - Danao, Nowa Café, and PEAK&PI are within the same percentile range.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation across regions.
Serenitea has 13 outlets in Metro Manila, 4 in Calabarzon, 2 in Bicol Region, and 1 each in Central Visayas, Davao Region, and Central Luzon. Metro Manila accounts for 100% outlet representation, reflecting the highest market concentration.
Competitor analysis identifies key rivals and customer overlap, essential for strategic positioning and gaining a competitive edge.
Serenitea's top competitors are Jollibee and McDonald's (26.67% cross-visitation each), followed by Shakey's Pizza Parlor and Starbucks (20% each), and The Coffee Bean & Tea Leaf (13.33%). This shows significant customer overlap, suggesting that Serenitea customers frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing, marketing, and resource allocation for enhanced customer experience.
Serenitea experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (59.98%). Traffic gradually increases from 09:00, indicating business starts around that time, declining sharply after 22:00.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
Serenitea's customer base shows a higher affinity among women (69%) compared to men (122%). Among generations, Gen X has an affinity index of 243%, Gen Y is 61%, and Gen Z is 123%, indicating the brand is particularly relevant for gen-x.