Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Serenitea performance in the Philippines and how they change over time
See what factors influence Serenitea performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Serenitea' competitors in the Philippines
An analysis of Serenitea' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Serenitea is in the lower 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Serenitea's market performance is in the lower 13%, indicating a critically low market standing. This means Serenitea captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Kolekbibo, Toni & Sergio, The Bistro by LeBlanc, Brunch Spot, Alcalde Brewery, and Nabe Unlimited Japanese Hotpot - SM City Grand Central.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Serenitea has 12 outlets in Metro Manila, 4 in Calabarzon, 2 in Bicol Region, and 1 each in Davao Region and Central Luzon. Metro Manila accounts for the majority of Serenitea's outlets, indicating a strong presence in this region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Serenitea's top competitors based on customer cross-visitation are Jollibee (23.08%), McDonald's (23.08%), Yabu: House of Katsu SM Aura (15.38%), Shakey's Pizza Parlor (15.38%), and Mary Grace (15.38%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Serenitea experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 6-7 PM (54.75%-59.29%). Traffic is minimal during early morning hours. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Serenitea's consumer base shows a high affinity for Men (165 index) and Gen X (292 index). Women (35 index), Gen Y (73 index), and Gen Z (75 index) are under-indexed. This suggests that marketing efforts should be tailored to appeal to Men and Gen X.