Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Serenitea performance in the Philippines and how they change over time
See what factors influence Serenitea performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Serenitea' competitors in the Philippines
An analysis of Serenitea' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Serenitea is in the lower 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Serenitea's market performance is in the lower 17%, indicating a critically low market standing. This means Serenitea captures a smaller share of foot traffic compared to its competitors. Performance peers in the same percentile range include Aqua Garden Café, McDonald's Rainbow Marikina, Boy Zugba, VIBE Cafe & Bar, Rovers Coffee, and mamush cafe ph.
Competitor analysis identifies key rivals and customer overlap. Understanding competitor visitation patterns informs strategic positioning and marketing efforts.
Serenitea's top competitors based on customer cross-visitation are Mang Inasal, Chowking, Starbucks, and Jollibee, each with a 13.33% cross-visitation rate. The Pantry has a 6.67% cross-visitation rate. This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak and off-peak times, optimizing staffing and promotions. It helps understand customer flow throughout the day.
Serenitea experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 20:00 (8:00 PM) at 53.23%. Traffic is minimal during the early morning hours, indicating a need to adjust resources based on these patterns.
Consumer segment analysis informs targeted marketing by understanding demographic preferences. Gender and generation insights enable tailored campaigns.
Serenitea's customer base shows a high affinity towards women (85% affinity index) and Gen X (368% affinity index). Gen Z also shows a high affinity (182% affinity index). Men are under-indexed (115% affinity index).