Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Senac performance in the Brazil and how they change over time
See what factors influence Senac performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Senac' competitors in the Brazil
An analysis of Senac' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Senac is in the top 1% of brands
Sample of brands in the same percentile
Market Performance reveals brand strength, reflecting customer preference in the competitive landscape.
Senac's Market Performance is at the 99th percentile, making it a leading brand. This shows a strong competitive position. Its peers, all at the 99th percentile, include Trattoria de Origem, Vamo, FORTU BURGUER, Ticino Queijo & Fogo, Vino!, and Carne de Sol 1008.
Customer satisfaction (CSAT) measures loyalty and service quality, crucial for repeat business and brand reputation.
Senac's overall CSAT is 79%, a decrease of 4.8 percentage points year-over-year. Northeast Region shows 83% CSAT, Central-West 81%, and South Region 74%. The Northeast experienced a notable decrease (-8.6pp), while the South had the biggest decline (-11.3pp) and Central-West a slight increase (+2.1pp).
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer value.
Senac's overall average check is 62.8 BRL, a 13.7% increase year-over-year. The Northeast Region has the highest average check at 103.9 BRL, while the Central-West Region stands at 61.9 BRL, and the South Region at 33.4 BRL. No growth data is provided for each region.
Outlet count indicates brand reach and market penetration, crucial for revenue and customer access.
Senac has the most outlets in the South Region (6), followed by the Central-West and Northeast Regions (5 each). The Southeast Region has only 2 outlets. This shows varied presence across Brazil, with the South being its strongest region in terms of outlet count.
Competitor analysis identifies key rivals and their market share, informing competitive strategies.
Senac's top competitors, based on cross-visitation, are McDonald's (9.51%), Burger King (4.58%), Coco Bambu (3.52%), Outback Steakhouse (2.82%), and Cacau Show - Chocolates (2.11%). This data indicates significant overlap in customer base with major fast-food and casual dining chains.
Traffic workload reveals peak hours, enabling staffing optimization and resource allocation.
Senac experiences peak traffic workload between 12:00 and 13:00 (55.38), with significant activity from 10:00 to 16:00. Traffic starts to increase around 8:00 (4.09), peaks at lunch time and gradually decreases, with low traffic in the evening. Zero traffic is registered between 0:00 and 7:00, and 23:00.
Consumer segment analysis tailors marketing to specific demographics, boosting engagement and ROI.
Senac's consumer base is almost equally split by gender, with Women at an affinity index of 102% and Men at 98%. Gen Z is overrepresented with an affinity index of 171%, while Gen X and Gen Y are underrepresented, both with an index of 95%. This indicates a stronger affinity among Gen Z consumers.
Cafés & Restaurants