Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup performance in the Pakistan and how they change over time
See what factors influence Second Cup performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Second Cup' competitors in the Pakistan
An analysis of Second Cup' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Second Cup is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Second Cup's market performance in Pakistan is in the lower 40%, indicating a below average market standing. This suggests that Second Cup captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Babe’s Hot Chicken, Mashallah Nafees Kasuri Faluda, AJWA GARDEN Restaurant & Marriage Lawn, Al-Khair Khadda Kabab Sajji & BBQ, Café Imran Family Hall, and Flavorado.
Competitor analysis identifies key rivals and their market share, informing competitive strategies.
The top competitors for Second Cup in Pakistan, based on customer cross-visitation, are KFC (14.42%), McDonald's (13.46%), Cheezious (7.69%), Daily Deli Co. (6.73%), and Ranchers (5.77%). This indicates that customers who visit Second Cup also frequently visit these fast-food chains, suggesting they are primary alternatives for consumers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Second Cup in Pakistan experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 67.20% at 10 PM. The lowest traffic workload occurs between 3 AM and 5 AM. This data suggests that Second Cup should optimize staffing and resources to accommodate the evening rush.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Second Cup's customer base in Pakistan shows a high affinity among women (index 113) and Gen Y (index 142). This suggests that Second Cup is particularly appealing to these demographics. Men are under-indexed (index 96). Marketing efforts could be tailored to further engage these high-affinity segments.