Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup performance in the Pakistan and how they change over time
See what factors influence Second Cup performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Second Cup is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Second Cup' competitors in the Pakistan
An analysis of Second Cup' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Second Cup's market performance is at the 40th percentile, indicating a below average market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Café Imran Family Hall, 7th Street Pizza, Alamgir's Waffle Cone, Jashan, Butt Biryani ️, and Hafiz Jee.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Second Cup's overall customer satisfaction is 72%, a 9.4 percentage point increase year-over-year. Islamabad Capital Territory shows high satisfaction (90%), with a significant increase. Punjab's satisfaction is 69%, also showing growth. This indicates improved customer experiences, particularly in Islamabad.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Second Cup in Punjab is 2.5K PKR, with no year-over-year growth. Overall average check data is not available. The dynamic data shows average check fluctuating between approximately 2186.17 PKR and 2420 PKR during the observed period.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Second Cup has 8 outlets in Punjab, 1 in Sindh, and 1 in Islamabad Capital Territory. Punjab accounts for the majority of Second Cup's presence. This distribution highlights regional focus and potential expansion opportunities in Sindh and Islamabad.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Second Cup's customers also frequently visit KFC (18.69%), McDonald's (14.02%), Cheezious (10.28%), Second Cup Café (9.35%), and Gloria Jean's Coffees (7.48%). This cross-visitation data reveals direct competitors and shared customer base, highlighting areas for differentiation and marketing focus.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Second Cup experiences peak traffic between 6 PM and 10 PM, with the highest workload at 65.79% at 10 PM. Traffic is lowest between 3 AM and 5 AM. This data informs staffing and resource allocation to meet customer demand during peak hours and minimize costs during off-peak times.
Understanding consumer segments enables targeted marketing and product development for increased engagement.
Second Cup's customer base shows high affinity among women (117 index) and Gen Y (141 index). This suggests that women and Gen Y are overrepresented in Second Cup's customer base. Marketing efforts could focus on these segments to further enhance engagement and loyalty.