Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Santo performance in the Brazil and how they change over time
See what factors influence Santo performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Santo' competitors in the Brazil
An analysis of Santo' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Santo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share, measured by foot traffic percentile, shows brand strength and customer preference, vital for strategic decisions and growth.
Santo is a leading brand with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry. This indicates strong market presence and customer preference, placing it in the top 1% of brands. Performance peers include Cabana do Sol, O Jardim, Kotay Sushi Lapa, Aprazível, Churrascaria do Gaúcho, and Churrascaria kaiana, which are within a similar percentile range.
CSAT reflects customer happiness. Tracking changes helps refine service, boost loyalty, and attract new customers for sustained growth.
Santo's overall customer satisfaction (CSAT) is 74%, a decrease of 4.4 percentage points year-over-year. The South Region shows strong CSAT at 86% with a 5.3pp increase, while the Southeast Region has a CSAT of 72% with a 6pp decrease. Focus on the Southeast Region to understand the drop and improve customer experience.
Average check reveals customer spending habits, crucial for pricing strategies, revenue projections, and identifying upselling opportunities to boost sales.
The overall average check for Santo is 83.4 BRL, a 5.2% increase year-over-year. The Southeast Region has an average check of 89 BRL. While the South Region average check is 75.2 BRL. The Southeast Region performs better and should be analysed for best practices to apply them to South region.
Outlet distribution indicates market penetration, guiding expansion strategies and resource allocation for increased brand visibility and accessibility.
Santo has 22 outlets in the Southeast Region, 8 in the South Region, 5 in the Northeast Region, 3 in the Central-West Region, and 1 in the North Region. The Southeast Region has the highest concentration of outlets, while the North Region has the fewest.
Knowing key competitors helps refine strategies, identify opportunities, and stay ahead in the cafe & restaurant market by understanding customer choices.
Santo's top competitors, based on customer cross-visitation, are McDonald's (12.18%), Burger King (5.08%), Habib's (4.06%), Coco Bambu (2.54%), and Outback Steakhouse (2.03%). McDonald's has significantly higher cross-visitation. This shows opportunities to win customers with unique propositions.
Traffic workload by hour shows peak times, enabling optimal staffing, targeted promotions, and better resource allocation for customer satisfaction.
Santo experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 12 PM and 6 PM. Traffic is minimal between midnight and 6 AM. The operation during peak hours should be efficient.
Understanding consumer segments like gender and generation helps tailor marketing, personalize experiences, and improve brand resonance for higher engagement.
Santo's customer base shows affinity index of 93 for Women and 106 for Men. Men are slightly overrepresented. Among generations, Gen X has an affinity index of 171, Gen Y 34, and Gen Z 154. Gen X and Gen Z are more strongly represented, while Gen Y is under-indexed.