Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Santo performance in the Brazil and how they change over time
See what factors influence Santo performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Santo' competitors in the Brazil
An analysis of Santo' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
Santo is in the lower 40% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Santo's market performance is at the 40th percentile, indicating a below average/lagging position. This means Santo captures less foot traffic than most competitors. Performance peers in the same percentile: Lagostinne Fortaleza, Hamadaya Sushi, Hot Dog Yracema, Living HNK Aeroporto, Taisho Yakiniku, Senhor Hambúrguer.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly impacting revenue and growth. High CSAT indicates strong customer relationships.
Santo's overall CSAT is 83%, a slight increase of 0.5 percentage points year-over-year. The South Region shows high satisfaction (95%), while the Southeast Region is at 80% with a slight decrease. CSAT fluctuated between 78.90 and 90.34 during the quarter.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Santo's overall average check is 84.5 BRL, an increase of 8.7% year-over-year. The Southeast Region has the highest average check at 93 BRL. Average check varied from 78.36 to 116.67 BRL during the observed period.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base in different regions.
Santo has a total of 40 outlets across Brazil. The Southeast Region has the most outlets (22), followed by the South Region (9), Northeast Region (5), Central-West Region (3), and North Region (1).
Identifying key competitors helps refine strategies, understand market dynamics, and pinpoint opportunities for differentiation and growth.
Santo's top competitors based on cross-visitation are McDonald's (13.75%), Burger King (3.75%), Habib's (3.75%), Coco Bambu (3.13%), and Fogo de Chão Brazilian Steakhouse (1.88%). This indicates shared customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and targeted marketing efforts.
Santo experiences peak traffic workload between 11 AM and 9 PM, with the highest activity around 8 PM. Traffic is minimal between midnight and 6 AM. This data informs operational decisions.
Understanding consumer demographics allows for tailored marketing, product development, and enhanced customer engagement strategies.
Santo's customer base shows a high affinity towards women (93) and men (107). Gen X (171) and Gen Z (152) are overrepresented, while Gen Y (34) is underrepresented. These affinity indexes help tailor marketing efforts.