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Managing Partner, Global Business Development
See what factors influence Salsa Shop performance in the Netherlands and how they change over time
See what factors influence Salsa Shop performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Salsa Shop' competitors in the Netherlands
An analysis of Salsa Shop' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Salsa Shop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants industry.
Salsa Shop is a leading brand in the Netherlands' Cafe & Restaurants industry, ranking in the top 1% (99th percentile). This high percentile indicates strong market dominance relative to its peers like Pavarotti, De Pizzabakkers and Vapiano.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and long-term revenue growth.
Salsa Shop's overall customer satisfaction in the Netherlands is 79%, a decrease of 3.3 percentage points year-over-year. The CSAT has fluctuated between 73.49% and 82.93% over the past three months, showing some variability.
Average check reflects customer spending per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify sales opportunities.
Salsa Shop's average check in the Netherlands is 15 EUR, a decrease of 3.7% year-over-year. The average check has varied from 14.46 EUR to 15.49 EUR in the last three months.
Tracking the number of outlets indicates a brand's expansion and market reach, reflecting growth strategy and penetration in the Cafe & Restaurants industry.
Salsa Shop has 16 outlets in the Netherlands. This represents the brand's current physical presence and market coverage within the country, with a bar fill percentage of 100%.
Identifying key competitors through cross-visitation patterns helps a brand understand market dynamics and refine strategies for competitive advantage.
Salsa Shop's customers also frequently visit McDonald's (6.73%), KFC (3.85%), Winkel 43 (2.88%), Burger King (2.88%), and Fabel Friet (2.40%). These brands represent key competitors capturing similar customer segments.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to match peak demand and improve customer experience.
Salsa Shop experiences peak traffic between 11 AM and 9 PM, with the highest workload at 6 PM (55.37%). Traffic is minimal during the early morning hours, indicating a need for optimized scheduling.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with key demographics.
Women are overrepresented among Salsa Shop's consumers (affinity index of 106), while men are slightly underrepresented (97). Gen Y (150) and Gen Z (155) have high affinity, while Gen X (64) are underrepresented.