Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Salad Fresh performance in the Mexico and how they change over time
See what factors influence Salad Fresh performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Salad Fresh' competitors in the Mexico
An analysis of Salad Fresh' competitors in the Mexico
In Cafés & Restaurants
·Jun – Aug 25
Salad Fresh is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference through its share of foot traffic in the Cafe & Restaurants industry.
Salad Fresh holds a leading position with a market performance percentile of 99 in Mexico's Cafe & Restaurants sector. This high percentile indicates a strong competitive advantage, showing they attract more customers than most peers like Ixchel Bacalar.
CSAT reflects customer loyalty and overall experience, impacting repeat business and brand reputation in the competitive Cafe & Restaurants market.
Salad Fresh's overall customer satisfaction (CSAT) is 65%, a decrease of 21.9 percentage points year-over-year. Colima shows higher satisfaction (79%) than Querétaro (63%). Declining CSAT highlights the need for improvements in customer experience.
Average check tracks spending per customer, reflecting pricing strategy effectiveness and customer purchase behavior within Cafe & Restaurants industry.
Salad Fresh's overall average check is 164.6 MXN, a decrease of 5.3% year-over-year. Querétaro shows an average check of 164.7 MXN, with no change in growth. Declining average check could indicate changing customer spending habits.
Outlet count indicates brand reach and market presence, critical for growth and accessibility in the Cafe & Restaurants sector.
Salad Fresh has a presence across multiple states in Mexico. Querétaro has the highest number of outlets (5), followed by Colima (3). Jalisco, State of Mexico, Coahuila and Michoacán each have one outlet.
Identifying top competitors and cross-visitation helps refine marketing, improve customer retention, and strategically position Salad Fresh.
Salad Fresh's customers also frequently visit Carl's Jr. (9.86%), KFC (8.45%), and Little Caesars Pizza (7.04%). Understanding these cross-visitation patterns helps to identify potential competitive threats and opportunities for differentiation.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Salad Fresh experiences peak traffic between 11 AM and 7 PM, with the highest workload at 2 PM (57.31) and 3 PM (57.39). There is minimal activity during early morning hours. Resource allocation should align with these peak traffic times.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for Salad Fresh.
Women show high affinity (index 101) toward Salad Fresh. Gen X also show high affinity (index 415) suggesting this generation is well-represented within Salad Fresh’s customer base. Tailoring marketing efforts towards these over-indexed segments could enhance engagement.