Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Saizeriya performance in the Singapore and how they change over time
See what factors influence Saizeriya performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Saizeriya' competitors in the Singapore
An analysis of Saizeriya' competitors in the Singapore
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Saizeriya is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Saizeriya in Singapore holds a market performance percentile of 98, categorizing it as a leading brand. This signifies a strong market presence, indicating high customer preference compared to competitors like KOI Thé, YANG MING SEAFOOD, Trapizza, The Kimchi Dining, Sampanman at Jewel Changi Airport, and Estate.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key industry players.
McDonald's, Starbucks, Swensen's, Xiang Xiang Hunan Cuisine, and Burger King are Saizeriya's main competitors, based on customer cross-visitation data. McDonald's, with a 13.17% cross-visitation rate, poses the most significant competition, suggesting a notable overlap in customer base.
Analyzing traffic workload by hour of day helps optimize staffing, manage resources, and improve customer experience during peak times.
Saizeriya experiences peak traffic between 18:00 and 20:00, with the highest traffic workload at 71.33%. Traffic workload is minimal during the early morning hours (0:00-10:00), indicating that most customers visit during lunch and dinner hours. This suggests operational strategies, such as adjusting staffing and promotions, should focus on the evening peak.
Understanding consumer segments by gender and generation helps refine marketing strategies and tailor offerings to specific demographic groups.
Saizeriya's customer base in Singapore shows a high affinity towards women (103 index), suggesting over-representation of women consumers, with Gen X showing a very high affinity (172 index). Gen Y (89 index) and Gen Z (82 index) are under-indexed, so marketing strategies tailored toward these groups would be beneficial.