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Managing Partner, Global Business Development
See what factors influence Saadeddin performance in the Saudi Arabia and how they change over time
See what factors influence Saadeddin performance in the Saudi Arabia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Saadeddin is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Saadeddin' competitors in the Saudi Arabia
An analysis of Saadeddin' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Saadeddin, with a market performance percentile of 99, is a leading brand in Saudi Arabia's Cafe & Restaurants industry. This high percentile indicates a strong market presence, suggesting significant customer preference and competitive strength. Its peers share the same percentile position, for example Waraq 3nb Station.
Customer satisfaction (CSAT) reflects loyalty and service quality. High CSAT scores indicate strong customer relationships and positive brand perception.
Saadeddin's overall customer satisfaction is 75%, a 6.9 percentage point increase year-over-year, indicating improved service or product quality. Riyadh Region shows the highest CSAT at 84% with a growth of 13.3pp, while Tabuk Province has the lowest at 45% with a decrease of -20.6pp. Focus should be on understanding and addressing the drivers behind Tabuk's decline.
Average check reveals customer spending habits. Increasing average check implies higher transaction values and potentially greater profitability.
Saadeddin's overall average check is 113.9 SAR, a 6.9% increase year-over-year, suggesting customers are spending more per visit. Riyadh Region has the highest average check at 120.9 SAR, while Eastern Province has 86.2 SAR. The increasing trend reflects effective upsell strategies or menu pricing adjustments.
Number of outlets indicates market reach. Growth in outlet count suggests expansion and increased accessibility for customers.
Saadeddin has the most outlets in Eastern Province (14), followed by Riyadh Region (7). This distribution reflects the brand's strategic focus on specific regions within Saudi Arabia. Expansion in areas with fewer outlets could increase brand visibility and market share.
Competitor analysis identifies key rivals. Understanding competitors' strengths and weaknesses informs strategic positioning and differentiation efforts.
Saadeddin's customers also frequently visit Dunkin' (9.66%), McDonald's (8.76%), and Kudu (7.42%). This cross-visitation data indicates these brands compete for the same customer base. Strategies to differentiate from these competitors, such as unique offerings or loyalty programs, could enhance customer retention.
Traffic workload analysis shows peak hours. Efficient resource allocation during peak times ensures optimal service and customer satisfaction.
Saadeddin experiences peak traffic between 17:00 and 21:00 (5 PM - 9 PM), with the highest workload at 20:00 (8 PM) with 62.08. This data helps optimize staffing and resource allocation to manage demand efficiently and minimize wait times. Focus resources on key peak times.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and brand resonance.
Saadeddin's customer base shows affinity with women (89%) and Men (105%). In terms of generations, there is an affinity with Gen X (131%) and Gen Y (115%). Gen X and Y are more inclined to visit. The brand should appeal to these demographics.