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Managing Partner, Global Business Development
See what factors influence Rusty Taco performance in the United States and how they change over time
See what factors influence Rusty Taco performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Rusty Taco' competitors in the United States
An analysis of Rusty Taco' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rusty Taco is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Rusty Taco's market performance is at the 99th percentile, marking it as a leading brand. This high percentile indicates a strong market standing. Performance peers include Sumo Ramen & Bar, Taco Beach Shack, Taco Empreso, Ellen's Stardust Diner, Bawarchi Biryanis - Irving Indian Cuisine, and Pokemoto, all in a similar percentile range.
Customer satisfaction is a key performance indicator reflecting customer happiness and loyalty, directly impacting brand reputation and revenue.
Rusty Taco's overall customer satisfaction (CSAT) is 79%, a 2.2 percentage point increase year-over-year. New Mexico shows the highest CSAT at 94%, while Nebraska reports 79% with a decrease. The trend shows fluctuation in CSAT, peaking at 82.15% in July 2025.
Average check reflects how much customers spend per visit, crucial for revenue insights and informing pricing/promotional strategies.
Rusty Taco's overall average check is $15.40, down 9.2% year-over-year. Nebraska has the highest average check at $17.80. The average check experienced fluctuations, declining to $14.81 in July 2025.
Outlet count indicates brand reach and expansion progress, reflecting market coverage and growth within specific regions.
Rusty Taco has the most outlets in Texas (9). Nebraska, Ohio, Arizona, and Colorado each have a smaller number of outlets. The distribution of outlets across states highlights key markets for the brand.
Competitor analysis identifies key rivals, revealing competitive landscape and informing strategies for differentiation and market share.
The top competitors for Rusty Taco, based on customer cross-visitation, are McDonald's (10.80%), Chick-fil-A (7.72%), Texas Roadhouse (4.94%), Cracker Barrel Old Country Store (4.32%), and Raising Cane's Chicken Fingers (4.01%).
Traffic workload analysis reveals peak hours and patterns, optimizing staffing, inventory, and marketing for maximum efficiency.
Rusty Taco experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic at 12 PM (66.56%). Traffic is minimal during early morning hours. The brand's traffic workload aligns with typical lunch and dinner hours.
Analyzing consumer segments by gender and generation allows for targeted marketing, enhanced customer engagement, and optimized product positioning.
The gender mix is evenly split. Gen X shows an affinity index of 117, indicating they are overrepresented relative to the average consumer. Gen Y and Gen Z have affinity indexes of 89 and 62 respectively, indicating they are underrepresented.