Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roma Pizza & Pasta performance in the United States and how they change over time
See what factors influence Roma Pizza & Pasta performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Roma Pizza & Pasta' competitors in the United States
An analysis of Roma Pizza & Pasta' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Roma Pizza & Pasta is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Roma Pizza & Pasta's market performance is in the lower 29%, indicating a below average market standing. This means that the brand captures less foot traffic compared to its competitors. Performance peers in similar range: Zingerman's, Malibu Seafood Fresh Fish Market & Patio Cafe, Speedy's Pizza, Daiquiri Bar, fresh&co, Super Dumpling Culver City.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Roma Pizza & Pasta's overall CSAT is 87%, a decrease of 3.1 percentage points year-over-year. Michigan shows the highest CSAT at 91% with a 9.7 percentage points increase, while Florida has the lowest at 78% with a 22.2 percentage points decrease. This suggests a need to investigate and address customer concerns, especially in Florida.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Roma Pizza & Pasta is $46.6, a significant increase of 90.3% year-over-year. In Tennessee, the average check is $52 USD, with no change. This indicates customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Roma Pizza & Pasta has 13 outlets in Tennessee, 1 in Florida, and 1 in Michigan. The concentration in Tennessee suggests a strong regional presence, while Florida and Michigan represent smaller markets for the brand.
Competitor analysis identifies key rivals, informing strategies to gain a competitive edge and attract customers.
Roma Pizza & Pasta's top competitors based on customer cross-visitation are McDonald's (15.73%), Naga's South Indian Cuisine (8.99%), Taco Bell (8.99%), Wendy's (7.87%), and La Michoacana (7.87%). McDonald's has the highest overlap, suggesting it captures a significant portion of Roma Pizza & Pasta's potential customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Roma Pizza & Pasta experiences peak traffic between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 18:00 (6 PM) at 52.29%. Traffic is minimal between 0:00 and 10:00 (12 AM to 10 AM). This data informs staffing and promotional strategies to optimize service during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Roma Pizza & Pasta's customer base shows a higher affinity for women (56% affinity) and Gen X (143% affinity). Gen Y also shows a high affinity (105% affinity). Gen Z is under-indexed (47% affinity). This suggests marketing efforts should focus on Gen X and Gen Y, while exploring strategies to attract Gen Z.