Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Rin Rin is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Rin Rin performance in the Mexico and how they change over time
See what factors influence Rin Rin performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Rin Rin' competitors in the Mexico
An analysis of Rin Rin' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rin Rin's Market Performance is at the 98th percentile, indicating a leading market position. This means Rin Rin captures a significantly higher share of foot traffic compared to most competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile are Qüintaco, El Mesón de Don Evaristo, HB Restaurant, McCarthy's Irish Pub Azcapotzalco, Janta Asian Pub, and Querétaro rico Centro histórico.
Customer satisfaction is key to brand loyalty and growth. Tracking CSAT helps understand customer sentiment and identify areas for service improvement.
Rin Rin's overall customer satisfaction (CSAT) is 40%, a decrease of 6.2 percentage points year-over-year. This indicates a concerning trend. In Sinaloa, CSAT is 32%, with a significant drop of 12.5 percentage points, highlighting a need to investigate and address customer concerns in this region. Monthly CSAT data shows fluctuations, warranting further analysis to pinpoint causes.
Outlet count indicates brand reach and expansion. Tracking this KPI provides insights into growth strategy and market penetration.
Rin Rin has 19 outlets in Sinaloa, 3 in Sonora, and 1 each in Nayarit and Baja California Sur. Sinaloa represents the majority of Rin Rin's presence. This distribution indicates a strong regional focus in Sinaloa, with expansion opportunities in other states.
Knowing key competitors through cross-visitation patterns helps in understanding consumer choice and in refining competitive strategies.
Rin Rin's customers also frequently visit Pastelerías Panamá (9.52%), Carl's Jr. (7.14%), El Presidio Cocina de México (4.76%), Taqueria San Pablo (4.76%), and KFC (4.76%). Pastelerías Panamá shows significant overlap, highlighting the importance of understanding its appeal to Rin Rin's customer base.
Understanding traffic workload by hours enables efficient staffing and resource allocation to match peak demand periods.
Rin Rin experiences peak traffic between 12 PM and 7 PM, with the highest workload around 6 PM. Traffic significantly increases starting at 8 AM and decreases after 9 PM. There is minimal traffic between 11 PM and 5 AM. These insights help optimize staffing and promotions during peak hours.
Consumer segment analysis allows targeted marketing efforts by understanding the demographic characteristics and preferences of brand's customer base.
Rin Rin's customer base shows a higher affinity towards women, with an affinity index suggesting a stronger presence compared to the average consumer. The Gen X segment also demonstrates a high affinity, indicating an over-representation of this generation among Rin Rin's customers. This allows for targeted marketing and product positioning.