Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rico's Lechon performance in the Philippines and how they change over time
See what factors influence Rico's Lechon performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Rico's Lechon' competitors in the Philippines
An analysis of Rico's Lechon' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Rico's Lechon is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Understanding market performance reveals competitive strength and customer preference. Tracking brand's share of foot traffic is strategically important.
Rico's Lechon holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This indicates strong customer preference compared to competitors like Yaki Yaki, Cafe Leonor, and Stoned Steaks.
CSAT is critical for understanding customer loyalty and brand perception, directly impacting retention and revenue through positive or negative feedback.
Rico's Lechon shows an overall CSAT of 32%, with a 1.9 percentage point increase year-over-year. Customer satisfaction varies by region, with Central Visayas showing higher satisfaction (44%) and Metro Manila lower (22%).
Average check is vital for assessing revenue trends and customer spending habits, guiding pricing strategies and promotional campaign effectiveness.
Rico's Lechon's overall average check is 1.1K PHP, a 9.2% increase year-over-year. Central Visayas has a higher average check (1.2K PHP) compared to Metro Manila (965.5 PHP), which may reflect regional pricing differences.
Outlet count reflects brand reach and expansion. This KPI is a direct indicator of potential market coverage and revenue opportunities.
Rico's Lechon has 8 outlets in Metro Manila and 6 in Central Visayas. This distribution indicates a stronger presence in Metro Manila, suggesting a focused expansion strategy.
Identifying top competitors provides insights into consumer choices and market dynamics, enabling strategic positioning and competitive differentiation.
Rico's Lechon's customers also frequently visit McDonald's and Jollibee (8.70% cross-visitation each), indicating these are major competitors. Gerry's Grill, Mang Inasal and Starbucks are also top competitors (7.25% cross-visitation).
Analyzing traffic workload by hour is essential for optimizing staffing, managing peak times, and improving operational efficiency and customer experience.
Rico's Lechon experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 7 PM (67.35%). Traffic is minimal during early morning hours, with little to no activity.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and customized customer experiences, enhancing engagement and ROI.
Women are over-represented in Rico's Lechon's consumer base (index 87), while men are slightly over-represented (index 109). Gen X consumers show very high affinity (index 221). Gen Y are under-indexed (index 87), Gen Z are also under-indexed (index 80).