Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rico's Lechon performance in the Philippines and how they change over time
See what factors influence Rico's Lechon performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Rico's Lechon is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Rico's Lechon' competitors in the Philippines
An analysis of Rico's Lechon' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rico's Lechon's market performance is at the 33rd percentile, indicating a below average market standing. This suggests that Rico's Lechon captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Seattle's Best Coffee, Tablo Kitchen x Cafe, Chooks To Go, Hightides Bistro, Crab N Bites, and Classic Savory.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Rico's Lechon's overall CSAT is 39%, a 1.8 percentage point increase year-over-year. Central Visayas shows higher satisfaction (45%) with growth, while Metro Manila has lower satisfaction (31%) with a decrease. This suggests regional differences in customer experience.
Average check reveals customer spending habits, influencing revenue strategies and profitability assessments.
Rico's Lechon's overall average check is PHP 995.80, a 4.3% decrease year-over-year. Central Visayas has an average check of PHP 1,000.00, while Metro Manila's is PHP 957.90. The decrease indicates customers are spending slightly less per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Rico's Lechon has 8 outlets in Metro Manila and 5 in Central Visayas. This distribution highlights a stronger presence in Metro Manila, suggesting a strategic focus or higher market demand in that region.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
Rico's Lechon's top competitors based on customer cross-visitation are Starbucks (13.21%), Jollibee (7.55%), McDonald's (7.55%), Abaca Baking Company (5.66%), and Gerry's Grill (5.66%). This indicates that customers who visit Rico's Lechon also frequently visit these brands.
Traffic workload by hour reveals peak operational times, optimizing staffing and resource allocation.
Rico's Lechon experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 7:00 PM (63.83%). Traffic is minimal during early morning hours. This data helps optimize staffing during peak hours.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences.
Rico's Lechon's customer base is 70% women (affinity index is lower than average) and 131% men (affinity index is higher than average). By generation, Gen X has an affinity index of 286% (high affinity), Gen Y 79% (under-indexed), and Gen Z 49% (under-indexed).