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Managing Partner, Global Business Development
See what factors influence Quick performance in the Belgium and how they change over time
See what factors influence Quick performance in the Belgium and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Quick' competitors in the Belgium
An analysis of Quick' competitors in the Belgium
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Quick is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Quick's market performance is in the 99th percentile, indicating a leading position in Belgium's Cafe & Restaurants industry. This means Quick captures a significantly higher proportion of customer foot traffic compared to its peers. The performancePeers McDonald's, Black & White Burger, Burger King, Pizza Hut, Hawaiian Poke Bowl, and KFC are within the same percentile.
CSAT is a direct measure of customer happiness, influencing loyalty, repurchases, and positive word-of-mouth, thus impacting long-term growth.
Quick's overall customer satisfaction (CSAT) is 53%, a 2.2 percentage point increase year-over-year. Wallonia shows the highest CSAT at 54%, with Brussels-Capital experiencing the largest CSAT growth (12.5pp). Flanders shows a decrease (-1.3pp). Dynamic CSAT data indicates fluctuations, with a peak in July 2025.
Average check reveals spending habits, helping to optimize pricing strategies and identify revenue growth opportunities.
Quick's overall average check is 17.3 EUR, a 1.6% increase year-over-year. Wallonia has the highest average check at 18.3 EUR, while Flanders has the lowest at 16.1 EUR. Dynamic data shows a slight fluctuation in average check over the three-month period, peaking in July 2025 at 17.66 EUR.
Outlet count indicates brand reach and market penetration, crucial for accessibility and competitive positioning.
Quick has a total of 65 outlets in Belgium. Wallonia has the highest number of outlets (34), followed by Flanders (16) and Brussels-Capital (15). This distribution suggests a stronger presence in Wallonia compared to other regions.
Competitor analysis identifies key rivals and customer crossover, informing strategies to differentiate and retain market share.
McDonald's is the top competitor with a cross-visitation rate of 11.75%, followed by Burger King (7.70%) and Pizza Hut (4.05%). Lunch Garden (2.45%) and KFC (1.99%) also show notable cross-visitation. This indicates that Quick's customers frequently visit these establishments.
Traffic workload analysis by hour helps optimize staffing, resource allocation, and promotional timing for peak efficiency.
Quick experiences peak traffic workload between 12:00 and 20:00, with the highest workload at 19:00 (69.19). Traffic is minimal between 0:00 and 9:00. This suggests that Quick is busiest during lunch and dinner hours, requiring adequate staffing during these times.
Understanding consumer segments allows for targeted marketing, personalized offers, and improved customer engagement.
Quick's consumer base shows a high affinity among women (78%), indicating an over-representation compared to the average. Men are also represented (115%). Among generations, Gen X (107%), Gen Z (105%), and Gen Y (100%) all show affinity, with Gen X slightly over-represented.