Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Belgium and how they change over time
See what factors influence KFC performance in the Belgium and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Belgium
An analysis of KFC' competitors in the Belgium
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength, indicating customer preference through foot traffic share.
KFC in Belgium holds a leading market performance at the 99th percentile. This indicates strong customer preference and market leadership compared to peers like My Tannour, Pizza Hut, Manhattn's Burgers, Black & White Burger, Greek & Potatoes, and Quick, which are in the same percentile range.
Customer satisfaction is key for loyalty, impacting repeat visits, recommendations, and long-term brand success.
Overall customer satisfaction for KFC in Belgium is 67%, a significant increase of 11.4 percentage points year-over-year. Wallonia shows the highest satisfaction at 76%, followed by Brussels-Capital at 70% and Flanders at 55%. Satisfaction improved steadily from May to July 2025.
Average check measures customer spending per visit, crucial for revenue and profitability assessment.
The average check for KFC in Belgium is 19.7 EUR, a 1.6% increase year-over-year. Wallonia shows an average check of 19.8 EUR, Flanders 19.5 EUR, and Brussels-Capital 19 EUR. Average check increased steadily from May to July 2025.
Outlet count reflects brand presence, market penetration, and accessibility to customers.
KFC has 7 outlets in Wallonia, 7 in Flanders, and 3 in Brussels-Capital, indicating a balanced presence across regions. Wallonia and Flanders have equal presence, while Brussels-Capital has fewer outlets.
Knowing key competitors and customer overlap allows for strategic positioning and targeted marketing.
McDonald's (12.56%) is the top competitor for KFC in Belgium, followed by Burger King (9.19%) and Quick (7.85%). Hawaiian Poke Bowl (4.48%) and Pizza Hut (2.47%) also see cross-visitation from KFC customers.
Understanding peak traffic times helps optimize staffing, inventory, and marketing efforts.
Peak traffic for KFC in Belgium occurs between 11:00 and 22:00, with the highest workload between 12:00 and 20:00. Traffic is minimal between 0:00 and 9:00, suggesting adjustments to operational hours.
Analyzing consumer segments allows for targeted marketing and tailored experiences, improving brand resonance.
Women (83%) are overrepresented among KFC customers in Belgium compared to men (112%). Gen Z (122%) shows the highest affinity, followed by Gen Y (107%) and Gen X (88%). This data suggests a strong appeal to younger generations.