Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Belgium and how they change over time
See what factors influence McDonald's performance in the Belgium and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Belgium
An analysis of McDonald's' competitors in the Belgium
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's holds a leading position in Belgium's Cafe & Restaurants industry, with a 99th percentile ranking. This signifies a strong market presence. Competitors like Burger King, Quick, Hawaiian Poke Bowl, Black & White Burger, Pizza Hut, and KFC share the same high percentile.
Customer Satisfaction is crucial as it reflects brand perception, impacting loyalty and future revenue within the competitive Cafe & Restaurants sector.
McDonald's overall customer satisfaction in Belgium is 43%, a 5.2 percentage point decrease year-over-year. Flanders shows the highest CSAT at 48%, while Brussels-Capital and Wallonia both have 40%. All regions experienced a decrease, suggesting areas for service improvement.
Average Check is key to understanding spending habits, influencing pricing and promotion strategies for increased revenue in Cafe & Restaurants.
The average check for McDonald's in Belgium is 17.2 EUR, a 5.6% increase year-over-year. Wallonia has the highest average check at 18.1 EUR. Flanders recorded the lowest average check of 16.2 EUR.
Outlet numbers indicate market reach, directly impacting customer accessibility and potential revenue within the Cafe & Restaurants sector.
McDonald's operates 45 outlets in Wallonia, 44 in Flanders, and 7 in Brussels-Capital, showcasing a strong presence throughout Belgium.
Competitor analysis identifies direct rivals, aiding strategic positioning and differentiation in the competitive Cafe & Restaurants landscape.
Burger King (8.89%) and Quick (8.55%) show the highest cross-visitation from McDonald's customers. Pizza Hut (3.03%), KFC (2.33%), and Domino's Pizza (2.28%) also attract McDonald's customers, but to a lesser extent.
Traffic Workload highlights peak hours, enabling optimal staffing and resource allocation in the Cafe & Restaurants for customer satisfaction.
McDonald's in Belgium experiences peak traffic between 12:00 and 20:00, with the highest workload at 18:00 (66.80%) and 19:00 (66.45%). Traffic significantly decreases after 22:00.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand resonance in the competitive Cafe & Restaurants market.
McDonald's customer base in Belgium shows a high affinity index for women (75%) and men (117%). Gen X shows a high affinity (117%), while Gen Y (96%) and Gen Z (85%) show a lower affinity, indicating the need for targeted engagement strategies.