Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Belgium and how they change over time
See what factors influence Burger King performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Belgium
An analysis of Burger King' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry in Belgium.
Burger King holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This demonstrates a strong competitive presence. McDonald's, Hawaiian Poke Bowl, Quick, Black & White Burger, Pizza Hut and KFC share a similar percentile range.
Customer Satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Burger King's overall customer satisfaction in Belgium is 67%, a 6 percentage point increase year-over-year. Brussels-Capital region shows the highest satisfaction (71%), followed by Wallonia (69%) and Flanders (65%). The CSAT trend shows fluctuations, with a peak in May 2025.
Average Check indicates customer spending per visit, affecting revenue and profitability in the Cafe & Restaurants sector.
The overall average check for Burger King in Belgium is 18 EUR, up 7.9% year-over-year. Flanders has the highest average check at 19.2 EUR, while Brussels-Capital has the lowest at 17.5 EUR. The average check experienced a growth from May to July 2025.
Number of Outlets signifies brand reach and accessibility, impacting market share and customer convenience.
Burger King has 47 outlets in Belgium. Wallonia has the highest number of outlets (25), followed by Flanders (17) and Brussels-Capital (5). This distribution indicates Burger King's presence across the country's major regions.
Competitor analysis identifies key rivals and customer overlap, informing strategic positioning and marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 15.09%. Quick follows at 9.52%. Pizza Hut, KFC, and Hawaiian Poke Bowl have lower cross-visitation rates. This data highlights the brands most frequently visited by Burger King's customers.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation for enhanced customer service.
Burger King experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 7:00 PM (63.88). Traffic is minimal during early morning hours. Understanding this workload distribution enables better resource management.
Understanding consumer segments allows for tailored marketing strategies, improving engagement and brand relevance.
Women index at 83, suggesting they are somewhat underrepresented compared to the average consumer. Men index at 112, indicating a higher affinity. Gen X indexes at 105, Gen Y at 95, and Gen Z at 102, showing relatively average affinity across generations.