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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
PunThai Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence PunThai Coffee performance in the Thailand and how they change over time
See what factors influence PunThai Coffee performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PunThai Coffee' competitors in the Thailand
An analysis of PunThai Coffee' competitors in the Thailand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
PunThai Coffee is a leading brand in Thailand's Cafe & Restaurants industry, with a market performance percentile of 99, placing it in the top 1%. This indicates a very strong market presence. Performance peers in the same percentile range include The Speakeasy Rooftop Bar, Saigon Recipe, Pupen Seafood Pattaya, Mali Cat Cafe Bangsaen Chonburi, Sushi house สาขาหน้าศาล ชลบุรี, and เบ้อเร่อ ชาบูพันธุ์แท้ สาขามุกดาหาร.
CSAT reflects customer happiness, influencing loyalty and brand perception. Higher CSAT generally correlates with repeat business and positive word-of-mouth.
PunThai Coffee's overall customer satisfaction (CSAT) is 84%, a 0.5 percentage point increase year-over-year. Nakhon Ratchasima Province shows the highest CSAT at 93%, with a 10 percentage point increase, while Pathum Thani and Chon Buri Provinces experienced CSAT decreases. The CSAT trend declined from May to July 2025.
Average check reveals customer spending habits. Increases suggest enhanced value perception or upselling effectiveness, directly impacting revenue growth.
The overall average check for PunThai Coffee is 107.5 THB, a 15.4% increase year-over-year. Nakhon Ratchasima Province has the highest average check at 114.3 THB. The average check amount fluctuated between May and July 2025, ending the period at its highest point.
Competitor analysis informs strategic positioning. Understanding cross-visitation patterns reveals key rivals and shared customer base opportunities.
Café Amazon is PunThai Coffee's primary competitor, with a 15.75% cross-visitation rate, meaning 15.75% of PunThai Coffee's customers also visit Café Amazon. Other significant competitors include KFC (6.13%), Starbucks (5.69%), McDonald's (4.81%), and Suki Teenoi (4.60%).
Understanding consumer segments enables targeted marketing. Knowing the affinity of different genders and generations allows for personalized campaigns.
Women show a high affinity (83) for PunThai Coffee, while Men demonstrate over-indexed affinity (112). Gen X exhibit high affinity (186), Gen Y showing average affinity (85), and Gen Z display under-indexed affinity (59). This insight should inform marketing strategies.