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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Popsy performance in the Colombia and how they change over time
See what factors influence Popsy performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Popsy is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Popsy' competitors in the Colombia
An analysis of Popsy' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Popsy, with a market performance of 99 in Colombia's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to peers like Parador Rojo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Popsy's overall CSAT is 53%, a 5.6 percentage point increase year-over-year, indicating improved customer happiness. RAP Eje Cafetero shows high satisfaction (89%), while RAP (Especial) Central is at 48%.
Competitor analysis identifies key rivals and their market share, informing strategies to gain a competitive edge and attract more customers.
Popsy's top competitors include Hornitos, KFC, and Crepes & Waffles, each with a cross-visitation rate of 7.78%. Domino's Pizza and Dunkin' also show significant customer overlap.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to enhance customer experience and service quality.
Popsy experiences peak traffic between 10 AM and 6 PM, with the highest workload around 4-6 PM (50-52%). Traffic is minimal between midnight and 9 AM.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
Popsy's customer base shows high affinity among women (96) and Gen Z (190), indicating over-representation. Gen X also shows high affinity (114). Gen Y is under-indexed (83).