Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence POPS performance in the Guatemala and how they change over time
See what factors influence POPS performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of POPS' competitors in the Guatemala
An analysis of POPS' competitors in the Guatemala
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
POPS is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant industry.
POPS's market performance is at the 95th percentile, indicating a leading position in Guatemala's cafe & restaurant sector. This means POPS outperforms 95% of its competitors, demonstrating strong market presence and customer preference. Peers in the same range: &Café, San Martín • Plaza Central - San Lucas Sacatepequez, Paseo Xejasmín - Restaurante y Hotel, Unión Café, Campero Metroplaza 4 Caminos, Restaurante El Rincón De La Finca.
Outlet count indicates market reach. Monitoring changes informs expansion strategies and assesses market penetration within the cafe & restaurant industry.
POPS has 26 outlets in Guatemala, with 19 located in Guatemala Department, 3 in Quetzaltenango, and 1 each in Huehuetenango, Chimaltenango, Jutiapa, and Sacatepéquez. The highest concentration in Guatemala Department suggests a strategic focus on that region.
Competitor analysis reveals market dynamics. Tracking cross-visitation identifies key rivals and customer preferences, crucial for strategic positioning.
McDonald's is the most cross-visited competitor for POPS (35.29%), followed by Burger King (17.65%). Los Cebollines, Papa Johns Pizza and La colina del abuelo share 11.76%. This indicates a substantial overlap in customer base, suggesting POPS customers also frequent these brands.
Traffic workload by hour uncovers peak times. Understanding visit patterns optimizes staffing, promotions, and resource allocation for efficiency.
POPS experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest traffic around 4:00 PM - 5:00 PM (58.97%). Traffic is minimal between midnight and 8:00 AM. This information can optimize staffing, promotions and resource allocation.