Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Popeyes Louisiana Kitchen performance in the Brazil and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Brazil
An analysis of Popeyes Louisiana Kitchen' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Popeyes Louisiana Kitchen is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen's market performance in Brazil is at the 61st percentile, indicating an average/above average market standing. This means Popeyes is performing better than 60% of its peers in the Cafe & Restaurants industry. Performance peers in the same percentile range include Grãos Restaurante, OX, Casa de Bolos, ITAL'IN HOUSE, Farro, and Galeto Sat's.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Popeyes Louisiana Kitchen has an overall CSAT of 54% in Brazil, a 4.2 percentage point increase year-over-year. The Northeast Region shows the highest CSAT at 77%, while the Southeast, South and Central-West regions have CSAT scores of 52%, 52% and 53% respectively. The Southeast and South regions show CSAT growth, while the Northeast and Central-West regions show a decrease.
Average check is the average money spent per transaction. Tracking this KPI helps to understand customer spending habits and revenue trends.
The overall average check for Popeyes Louisiana Kitchen in Brazil is 48.1 BRL, a 4.5% decrease year-over-year. The Southeast Region has the highest average check at 49.2 BRL. The Northeast, South and Central-West regions have average checks of 46.6 BRL, 44.9 BRL and 44.2 BRL respectively. All regions show no growth in average check.
Number of outlets indicates brand's reach. More outlets can lead to greater market penetration and increased brand visibility.
Popeyes Louisiana Kitchen has a total of 93 outlets in Brazil. The Southeast Region has the most outlets with 68, followed by the Northeast Region with 10, the South Region with 9, and the Central-West Region with 6. This distribution highlights the brand's stronger presence in the Southeast.
Competitor analysis identifies key players. Understanding who customers also visit helps refine marketing and competitive strategies.
The top competitors for Popeyes Louisiana Kitchen in Brazil, based on cross-visitation, are Burger King (7.10%), McDonald's (6.48%), Cadillac Burger (3.09%), Panificadora Panrico (3.09%), and Coco Bambu (3.09%). This indicates that customers who visit Popeyes also frequently visit these fast-food chains.
Traffic workload shows peak hours. Knowing when customers visit most helps optimize staffing and resource allocation for better service.
Popeyes Louisiana Kitchen in Brazil experiences peak traffic between 10 AM and 9 PM, with the highest workload occurring between 2 PM and 4 PM (54.36% and 55.82%). Traffic is minimal during the early morning hours (12 AM to 8 AM).
Consumer segments reveal customer demographics. Understanding gender and generational mix enables targeted marketing and product development.
Popeyes Louisiana Kitchen's customer base in Brazil shows a near-equal gender mix, with women slightly over-represented (101 affinity index) and men slightly under-represented (99 affinity index). Gen Y (117 affinity index) and Gen Z (120 affinity index) are over-represented, while Gen X (67 affinity index) is under-represented.