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Managing Partner, Global Business Development
See what factors influence Popeyes Louisiana Kitchen performance in the Brazil and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Brazil
An analysis of Popeyes Louisiana Kitchen' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
Popeyes Louisiana Kitchen holds a leading market performance in Brazil with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates strong customer preference relative to competitors like Dom Medieval, Yosuke Sushi, Modern Mamma Osteria, Sushi Ponta Negra, Bona Trattoria, and Olive Garden.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability in the competitive market.
Overall customer satisfaction for Popeyes Louisiana Kitchen in Brazil is 48%, a 2.1 percentage point increase year-over-year. The Northeast region shows the highest satisfaction at 79%, while the Central-West region experienced a decrease. Satisfaction has increased from 39.40% in May to 58.08% in July 2025.
Average check reveals customer spending habits, reflecting pricing strategy effectiveness and customer perceived value for Popeyes in Brazil.
The average check for Popeyes Louisiana Kitchen in Brazil is BRL 49.50, a 1.8% decrease year-over-year. The Southeast region has the highest average check at BRL 51.00. The average check has decreased from BRL 52.82 in May to BRL 47.89 in July 2025.
Outlet count indicates market reach and brand presence, directly influencing customer accessibility and overall revenue generation for Popeyes.
Popeyes Louisiana Kitchen has a total of 93 outlets in Brazil. The Southeast region dominates with 68 outlets, followed by the Northeast with 10, the South with 9, and the Central-West with 6. This distribution highlights the brand's stronger presence in the Southeast region.
Competitor analysis identifies key rivals, informing strategic decisions to gain a competitive edge and increase Popeyes' market share.
The top competitors for Popeyes Louisiana Kitchen in Brazil, based on customer cross-visitation, are Burger King (7.93%), McDonald's (7.49%), Coco Bambu (3.08%), Outback Steakhouse (2.86%), and Bob's (2.64%). This indicates a significant overlap in customer base with these fast-food and casual dining chains.
Understanding peak traffic helps optimize staffing, inventory, and marketing efforts to enhance customer experience and operational efficiency.
Peak traffic workload for Popeyes Louisiana Kitchen in Brazil occurs between 10:00 AM and 9:00 PM, with the highest traffic at 3:00 PM (55.47%). There is no traffic between 0:00 AM and 8:00 AM. This data is crucial for scheduling and resource allocation to meet customer demand.
Analyzing consumer segments tailors marketing, improving customer engagement and brand resonance within different demographic groups.
Popeyes in Brazil demonstrates high affinity with women (97) and men (103). Among generations, Gen Y (109) shows the highest affinity. Gen X (85) and Gen Z (92) show lower affinity indexes.