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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Pinulito' competitors in the Guatemala
An analysis of Pollo Pinulito' competitors in the Guatemala
In Cafés & Restaurants
·Jul – Sep 25
Pollo Pinulito is in the lower 22% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Pinulito's market performance is in the lower 22% of brands in Guatemala's Cafe & Restaurants industry, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in a similar range include McDonald's San Marcos, Finca El Barretal, Chili's • Santa Clara, Taquería Speedy González, Café Recuerdito, and Empanadas de Paco.
Outlet distribution indicates market reach and expansion strategy, influencing brand accessibility and revenue potential.
Pollo Pinulito has 44 outlets in Guatemala Department, representing 100% of its presence there. Other departments include Escuintla (6 outlets), Chimaltenango (5), Jutiapa (4), Sacatepéquez (3), Petén (3), Alta Verapaz (3), Quiché (2), Zacapa (2), and Chiquimula (2), showing varied distribution across the country.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Pollo Pinulito's top competitors based on customer cross-visitation are Pollo Campero (50%), Little Caesars Pizza (37.5%), San Martín (25%), La Estancia (25%), and McDonald's (25%). This indicates a significant overlap in customer base, suggesting direct competition for market share.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pollo Pinulito experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest traffic around 1:00 PM (58.09%). Traffic is lowest between 1:00 AM and 7:00 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics and preferences.
Pollo Pinulito's customer base shows high affinity among women (67% affinity index) and Gen Y (182% affinity index). This suggests that marketing efforts could be tailored to appeal to these demographics, recognizing their over-representation among Pollo Pinulito's customers.