Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Pinulito' competitors in the Guatemala
An analysis of Pollo Pinulito' competitors in the Guatemala
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Pinulito is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Pinulito's Market Performance is at the 96th percentile, indicating a leading position in Guatemala's Cafe & Restaurants industry. This high percentile signifies strong competitive performance, placing it in the top 4% of brands. Performance peers in the same percentile range include Picasso Café, Fat Cat Coffee House, Restautante La Cabaña De Don Robert, Franca, RESTAURANTE RINCON AUSTRIA, and Mr.TACO.
Number of Outlets indicates market reach and brand presence, reflecting expansion strategy and potential revenue streams across different locations.
Pollo Pinulito has 43 outlets in Guatemala Department, representing the largest concentration. Chimaltenango and Jutiapa each have 5 outlets. Alta Verapaz, Sacatepéquez and Escuintla each have 3. Quiché, Chiquimula, Huehuetenango and Petén have 2. This distribution highlights key areas of operation and potential for further expansion.
Competitor analysis identifies key players, reveals competitive strategies, and informs positioning to capture market share and differentiate the brand.
Pollo Pinulito's top competitors based on cross-visitation are McDonald's, Little Caesars Pizza and Pollo Campero (30.77%), followed by San Martín (23.08%) and KATY CHICHARRONERA (15.38%). High cross-visitation indicates shared customer base, necessitating competitive strategies for customer retention.
Traffic Workload analysis reveals peak hours, enabling staffing optimization, resource allocation, and targeted marketing during high-traffic periods.
Pollo Pinulito experiences peak traffic workload between 12:00 PM (53.27) and 1:00 PM (55.68), with substantial activity from 9:00 AM to 6:00 PM. Lower traffic occurs during early morning and late-night hours. This data facilitates staffing and promotional adjustments for optimal customer service.
Consumer segmentation enables targeted marketing by understanding demographics, preferences and behaviors. This ensures personalized campaigns for optimal engagement.
Pollo Pinulito's customer base shows a higher affinity towards women (89) and men(105). Gen Y are strongly over-represented(185), indicating high engagement. This insight is useful for tailoring marketing messages to resonate with specific demographics.