Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Matón performance in the Mexico and how they change over time
See what factors influence Pollo Matón performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Matón' competitors in the Mexico
An analysis of Pollo Matón' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Matón is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Matón's market performance is in the lower 32% in the Cafe & Restaurants industry in Mexico. This indicates a below average market standing compared to competitors. Performance peers in the same percentile range include CHEZ Cocina Tradicional, Ojo de Agua, El Patriarca Taquería Centro, El Camaron Guasaveño Fray de Servando, La Postre, and La Casa de la Arrachera.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Pollo Matón's overall customer satisfaction is 60%, a decrease of 6.5 percentage points year-over-year. In Nuevo León, customer satisfaction is also 60%, reflecting the overall trend. The CSAT dynamic data shows fluctuations between 53.57% and 75.86% during the reporting period.
Outlet count indicates brand reach and expansion. Tracking this KPI helps assess market penetration and growth strategies across different locations.
Pollo Matón has 22 outlets in Nuevo León. This represents the total number of outlets reported for the brand during the specified period. There is no growth value provided, indicating a stable number of outlets.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic positioning and differentiation efforts.
The top competitors for Pollo Matón, based on customer cross-visitation, are Little Caesars (12.28%), El Pollo Loco (7.02%), Pasteleria San Jose (5.26%), Pizza Hut (5.26%), and Chili's Grill & Bar (5.26%). This indicates that customers who visit Pollo Matón also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction during busy periods.
Pollo Matón experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 2:00 PM (62.18%). There is no traffic between 0:00 AM and 9:00 AM, and after 9:00 PM. This data helps optimize staffing levels throughout the day.
Consumer segment analysis enables targeted marketing. Understanding demographics like gender and generation allows for tailored campaigns and product offerings.
Pollo Matón's customer base shows a higher affinity towards women (65%) and men (130%). Gen X shows a high affinity (211%), while Gen Y is under-indexed (86%). This suggests that marketing efforts could be tailored to appeal to these specific demographic groups.