Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Matón performance in the Mexico and how they change over time
See what factors influence Pollo Matón performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pollo Matón is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pollo Matón' competitors in the Mexico
An analysis of Pollo Matón' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Pollo Matón's market performance is leading at the 99th percentile. This indicates a strong market presence and customer preference. Performance peers like Domu Sushi Bar, La Piccola Italia, De La Borda, Da Vinci Pizzería, Tacos de Olla Lore Suc Pedro Figueroa, and La Finca de Adobe are within the same percentile.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, directly impacting loyalty and revenue growth.
Pollo Matón's overall CSAT is 55%, a 2.7pp increase year-over-year. In Nuevo León, CSAT mirrors the overall value. The trend shows fluctuating customer satisfaction, peaking in July 2025 at 56.82%.
Average check reveals how much customers spend per visit, influencing overall revenue and profitability in the Cafe & Restaurants sector.
Pollo Matón's overall average check is 175 MXN, a 21.6% decrease year-over-year. Nuevo León mirrors the overall average. Average check shows consistency, fluctuating around 185.71 MXN during the measured period.
Number of outlets reflects brand reach and expansion strategy, directly correlating with market presence and potential customer base.
Pollo Matón has 23 outlets in Nuevo León. This indicates a focused presence within this state, suggesting either strategic prioritization or regional concentration.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and potential market share gains.
Pollo Matón's top competitors include Little Caesars (12.82% cross visitation), Carl's Jr. (7.69%), KFC (7.69%), Starbucks (7.69%), and El Pollo Loco (6.41%). These brands represent significant customer overlap.
Traffic workload insights inform staffing and resource allocation, optimizing operations to match peak demand and ensure service efficiency.
Pollo Matón's peak traffic workload occurs between 12:00 PM and 4:00 PM (hod 12-16), with the highest traffic at 2:00 PM (hod 14). Traffic is lowest between 12:00 AM and 8:00 AM.
Understanding consumer segments enables targeted marketing, optimizing messaging and offerings for maximum engagement and ROI.
Pollo Matón shows high affinity with Women (69%) and Men (123%). Additionally, Gen Y demonstrates particularly high engagement (172%). These segments are significantly more represented than the average consumer.