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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Granjero performance in the Costa Rica and how they change over time
See what factors influence Pollo Granjero performance in the Costa Rica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Granjero' competitors in the Costa Rica
An analysis of Pollo Granjero' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Granjero is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Granjero's market performance is average with a percentile of 45. This indicates a below average market standing relative to competitors. Performance peers in the same percentile range include Soberanos Brewers, LOCALS grill, Olive Garden Italian Restaurant, and Tayakiry café.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, impacting loyalty and brand reputation.
Overall customer satisfaction for Pollo Granjero is 54%, a decrease of 24.1 percentage points year-over-year. San Jose Province shows 58% satisfaction, while Alajuela Province is significantly lower at 25%, indicating a need for targeted improvements in Alajuela.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base.
Pollo Granjero has 46 outlets in San Jose Province, 10 in Heredia Province, and 9 in Alajuela Province. This distribution highlights San Jose as the primary market, with opportunities for expansion in other provinces.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Pollo Granjero's top competitors based on customer cross-visitation are McDonald's (20.34%), Burger King (11.86%), Subway (11.86%), Pops (10.17%), and KFC (8.47%). This indicates a need to understand and potentially counter their appeal.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Pollo Granjero experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 6 PM (62.51%). This data suggests optimizing staffing and resources during these hours to maximize efficiency.
Understanding consumer segments allows for targeted marketing, improving engagement and brand resonance with specific groups.
Women are over-represented among Pollo Granjero's consumers (affinity index of 57), while men are significantly over-represented (affinity index of 137). Gen X also shows high affinity (affinity index of 332), indicating a strong connection with this generation.