Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Point Chaud performance in the Belgium and how they change over time
See what factors influence Point Chaud performance in the Belgium and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Point Chaud' competitors in the Belgium
An analysis of Point Chaud' competitors in the Belgium
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Point Chaud is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Point Chaud's MARKET PERFORMANCE is at the 56th percentile, indicating an average/above average market position. This means Point Chaud performs better than many competitors in the Cafe & Restaurants industry in Belgium. Performance peers in a similar range include Chez Léon, colours and flavours, Red Karaoke, Barouche, Namaste Indian restaurant, and Starbucks.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Point Chaud's overall CSAT is 57%, a decrease of 5.6 percentage points year-over-year. Wallonia shows a CSAT of 58%, while Brussels-Capital has a significantly lower CSAT of 27%. The trend from May to July 2025 shows fluctuations in CSAT, peaking in June. This indicates a need to investigate and address the drivers of dissatisfaction, particularly in Brussels-Capital.
Average check reveals spending habits, informing pricing strategies and menu optimization to boost revenue per customer.
The overall average check for Point Chaud is 10.2 EUR, showing a 7.9% increase year-over-year. In Wallonia, the average check is 10.3 EUR. The average check fluctuated between May and July 2025. This suggests a positive trend in customer spending, but regional differences should be considered.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility to customers.
Point Chaud has 47 outlets in Wallonia and 1 outlet in Brussels-Capital. This distribution highlights a strong presence in Wallonia, with a limited presence in Brussels-Capital. This suggests a potential opportunity for expansion in Brussels-Capital.
Competitor analysis identifies key rivals and customer overlap, guiding strategies to gain market share and customer loyalty.
The top competitors for Point Chaud, based on cross-visitation, are McDonald's (13.25%), Burger King (10.26%), Quick (9.83%), Lunch Garden (4.70%), and Au Vieux Tancrémont (2.99%). This indicates that customers who visit Point Chaud also frequently visit these fast-food chains and restaurants. This suggests a need to differentiate Point Chaud's offerings to retain customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Point Chaud experiences peak traffic workload between 5 AM and 5 PM, with the highest workload around 12 PM (66.15%). Traffic is minimal between 7 PM and 5 AM. This information can be used to optimize staffing levels and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Point Chaud's customer base shows a high affinity for women (92%) and men (106%). Gen X is overrepresented (144%), while Gen Y (57%) and Gen Z (45%) are underrepresented. This suggests that Point Chaud appeals more to Gen X and has an opportunity to increase engagement with younger generations.