Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Point Chaud performance in the Belgium and how they change over time
See what factors influence Point Chaud performance in the Belgium and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Point Chaud' competitors in the Belgium
An analysis of Point Chaud' competitors in the Belgium
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Point Chaud is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Point Chaud is a leading brand in Belgium's Cafe & Restaurants industry, securing a top 1% market performance. This high percentile reflects strong customer preference. Peers like Mozart, Starbucks, Namaste Indian restaurant, Chez Léon, Barouche, and Red Karaoke share a similar position.
Customer Satisfaction (CSAT) is crucial for business. Decreasing CSAT indicates underlying issues that need prompt attention.
Overall customer satisfaction for Point Chaud is 55%, a decrease of 5.9 percentage points year-over-year. CSAT is significantly lower in Brussels-Capital (27%) compared to Wallonia (56%), suggesting service disparities. Monitoring monthly CSAT shows fluctuation, peaking in June 2025 at 58.24%.
Average Check (Avg Check) is vital for understanding customer spending habits and revenue trends.
The overall average check for Point Chaud is 10.2 EUR, a 7.2% increase year-over-year. The average check in Wallonia is 10.2 EUR, with 0% growth. Monthly data shows average check fluctuates, indicating variability in customer spending.
Number of Outlets (No. of Outlets) indicates brand's expansion and market reach in different regions.
Point Chaud has 47 outlets in Wallonia and only 1 in Brussels-Capital. The large difference shows a high concentration of outlets in Wallonia, signalling focus on Wallonia and potential for expansion in Brussels-Capital.
Competitor analysis reveals direct rivals, informing competitive strategies to attract and retain customers.
McDonald's (13.50%), Burger King (10.55%), and Quick (9.70%) are top competitors for Point Chaud, based on cross-visitation data. Pizza Hut (3.38%) and Lunch Garden (2.95%) also draw customers, suggesting opportunities for Point Chaud to differentiate and retain market share.
Traffic workload analysis shows peak hours, enabling staffing & resource optimization to meet demand effectively.
Point Chaud's peak traffic hours are between 8 AM and 12 PM, with a maximum workload at 12 PM (66.35%). Traffic starts increasing at 5 AM, peaking mid-day, then declining in the afternoon and evening. Staffing levels should match workload for optimal service.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented with affinity of 92%, and Men are overrepresented with affinity index of 106%. Gen X has a very high affinity (142%), while Gen Y (55%) and Gen Z (43%) are underrepresented. These insights guide marketing to appeal each segment.