Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Plücker performance in the Germany and how they change over time
See what factors influence Plücker performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Plücker' competitors in the Germany
An analysis of Plücker' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Plücker is in the lower 31% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Plücker's MARKET PERFORMANCE is at the 31st percentile, indicating a below average market position. This suggests that Plücker captures less foot traffic compared to most competitors in Germany's Cafe & Restaurants industry. Performance peers in the same percentile range include Nebenan Café, Waldwirtschaft Heidekönig, Restaurant Cafe Madrid, Eisboutique Da Carlo, Restaurant Wedelstaedt, and Bootshaus Alte Liebe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Plücker's overall CSAT is 84%, a decrease of 2 percentage points year-over-year. In Hesse, CSAT is also 84%, with a similar decrease. The CSAT trend shows fluctuations between May and July 2025, peaking in June. This indicates a need to investigate factors affecting customer satisfaction to reverse the downward trend.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Plücker has 39 outlets in Hesse and 3 in North Rhine-Westphalia. The concentration of outlets in Hesse suggests a strong regional presence, while the smaller number in North Rhine-Westphalia indicates potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Plücker's top competitors based on customer cross-visitation are Schwälmer Brotladen (9.23%) and McDonald's (9.23%). Other competitors include The ASH (3.08%), NealSon´s Lounge (3.08%), and Eiscafé Venezia (3.08%). This indicates that Plücker's customers also frequent bakeries and fast-food chains, suggesting diverse dining preferences.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Plücker's traffic workload peaks between 8 AM and 4 PM, with the highest traffic around 10 AM to 11 AM (53.58% and 53.64% respectively). Traffic is minimal during nighttime hours. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Consumer segment analysis enables targeted marketing. Understanding demographics like gender and generation helps tailor campaigns for maximum impact.
Plücker's customer base shows a high affinity towards women (77%) and men (114%). Gen X is overrepresented (134%), while Gen Y (76%) and Gen Z (96%) are underrepresented. This suggests that Plücker appeals more strongly to Gen X and men, indicating opportunities to engage Gen Y and Gen Z more effectively.