Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Plücker performance in the Germany and how they change over time
See what factors influence Plücker performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Plücker' competitors in the Germany
An analysis of Plücker' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Plücker is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Plücker's market performance is at the 98th percentile, indicating a leading position. This suggests strong customer preference and a competitive edge. Performance peers in the same range include Ex-Vertretung, Restaurant Wedelstaedt, Damla Premium Köln/Mülheim, Buchscharner Seewirt, Bäckerei Krachenfels, and Cafe Jiro.
Customer Satisfaction (CSAT) reflects brand perception. Increased CSAT often correlates with customer loyalty, repeat business, and positive recommendations.
Plücker's overall CSAT is 85%, with a 1.6 percentage point increase year-over-year, indicating improved customer satisfaction. In Hesse, the CSAT is also 85%, with a 1.3 percentage point increase. The CSAT trend shows variability across the observed months, peaking in June 2025.
Number of outlets signifies brand reach. Growth can indicate expansion and market penetration, reflecting investment and business confidence.
Plücker has 40 outlets in Hesse and 3 in North Rhine-Westphalia. The distribution of outlets indicates a strong presence in Hesse, with a smaller presence in North Rhine-Westphalia. There is no data about growth of outlets.
Understanding key competitors is vital for strategic positioning. Analyzing cross-visitation patterns reveals direct competition and customer preferences.
Plücker's top competitors include Schwälmer Brotladen and McDonald's, both with a cross-visitation rate of 9.23%. Other competitors include The ASH, Pizzeria Avanti Baunatal and NealSon´s Lounge, each with a cross-visitation rate of 3.08%. This suggests that customers who visit Plücker also frequently visit these brands.
Traffic workload by hour reveals peak times. Efficient staffing and promotional efforts are necessary for optimal customer experience and resource use.
Plücker experiences peak traffic workload between 8 AM and 4 PM, with the highest workload at 11 AM (54.88%). Traffic is minimal between 9 PM and 5 AM. This data allows for optimized staffing and resource allocation during peak hours to enhance customer service.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies for better customer engagement.
Women are overrepresented among Plücker's consumers (77 affinity index) while men are even more overrepresented (113 affinity index). Gen X is very strongly overrepresented (134 affinity index). Gen Y (76 affinity index) and Gen Z (96 affinity index) are underrepresented.