Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Plaza performance in the Ireland and how they change over time
See what factors influence Plaza performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Plaza is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Plaza' competitors in the Ireland
An analysis of Plaza' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Plaza, with a market performance percentile of 96, is a leading brand. This strong position indicates significant customer preference and market share compared to competitors like The Anglers Bar & Restaurant, Oh'Rourke's, Chimac, The Liberty Belle, Jack White's Inn, and The Back Page, who share the same percentile.
Customer satisfaction is crucial for brand loyalty and business growth, reflecting direct consumer sentiment and service quality perceptions.
Overall customer satisfaction for Plaza is 58%, a decrease of 19.1 percentage points year-over-year. Satisfaction varies by region, with Munster at 73% and Leinster at 19%, highlighting significant regional differences in customer sentiment that need addressing.
Average check reflects spending per customer, critical for revenue forecasting and understanding customer purchase behavior.
The overall average check for Plaza is 18.1 EUR, an increase of 12.2% year-over-year. Connacht shows an average check of 15.8 EUR while Munster is at 14.2 EUR. The rise suggests customers are spending more per visit.
Outlet count indicates brand reach and market presence, directly affecting accessibility and potential customer base.
Plaza has a varying number of outlets across different states. Munster has 7 outlets, Leinster has 5, and Connacht has 3. The distribution highlights regional strengths and areas for potential expansion.
Understanding competitors helps refine strategies by identifying market threats and opportunities based on consumer preferences.
Plaza's top competitors, based on cross-visitation, are Supermac's & Papa John's (12.82%), KFC and McDonald's (7.69% each), and Apache Pizza and An Púcán (5.13% each). This indicates shared customer bases and competitive overlap within the cafe and restaurant industry.
Traffic workload by hours is essential for staffing, inventory, and marketing optimization to meet demand efficiently.
Plaza experiences peak traffic workload between 11 AM and 4 PM, with the highest workload around 12 PM to 2 PM. The lowest traffic is between midnight and 5 AM. This highlights key periods for operational focus and resource allocation.
Consumer segment analysis allows targeted marketing and customized experiences by understanding demographic-specific preferences and behaviors.
Women show a high affinity (76%) towards Plaza, while men show a high affinity as well (116%). Gen X is over-represented with an affinity index of 130%, Gen Y is under-represented with 79%, and Gen Z is over-represented with 122%, indicating specific generational engagement levels.