Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Plataran performance in the Indonesia and how they change over time
See what factors influence Plataran performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Plataran' competitors in the Indonesia
An analysis of Plataran' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Plataran is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Plataran's market performance is at the 52nd percentile, indicating an average market position. This means Plataran's foot traffic is in the middle range compared to competitors in Indonesia's Cafe & Restaurants industry. Performance peers in the same percentile range include Haraku Ramen Halal, Tunjungan Plaza 3, The Harvest Cakes, AYAM PENYET LOMBOK IJO BANG JENGGOT NUSUKAN, ICHIDON, Ayam Bersih Berkah, and Bale Bebakaran.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience effectiveness.
Plataran boasts a high overall customer satisfaction (CSAT) of 90%, a 0.7pp increase year-over-year. Java shows a CSAT of 91% with a 1.5pp increase, while Lesser Sunda Islands has a lower CSAT of 66% with a significant decrease of 17.6pp. This indicates strong customer satisfaction in Java, but a concerning decline in the Lesser Sunda Islands.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting revenue and profitability.
Plataran's average check varies by region. Lesser Sunda Islands leads with 321.9K IDR, followed by Sulawesi at 248.3K IDR, and Java at 199.4K IDR. No growth data is available. This suggests regional differences in customer spending or menu preferences.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Plataran has 11 outlets in Java, 3 in Lesser Sunda Islands, and 1 in Sulawesi. This distribution highlights Java as Plataran's primary market, with a smaller presence in the other regions. This shows the geographical focus of Plataran's operations.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Plataran's top competitors based on cross-visitation are McDonald's (5.61%), KFC (3.30%), Starbucks (2.97%), Solaria (2.64%), and Talaga Sampireun (2.64%). This indicates that customers who visit Plataran also frequently visit these fast-food and casual dining chains, suggesting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Plataran experiences peak traffic between 11 AM and 6 PM, with the highest workload around 1 PM (52.24%). Traffic is minimal before 6 AM and after 10 PM. This data informs staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Plataran's customer base shows a high affinity for women (90 index) and an over-representation of men (113 index). Gen X is highly over-represented (211 index), while Gen Y is around average (99 index), and Gen Z is under-indexed (58 index). This suggests targeted marketing should consider the preferences of Gen X and gender-specific campaigns.