Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizzium performance in the Italy and how they change over time
See what factors influence Pizzium performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizzium' competitors in the Italy
An analysis of Pizzium' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizzium is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizzium is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market position relative to its peers such as L'Antica Pizzeria da Michele, Sorbillo, Crazy Pizza, Poke House, Cioccolatitaliani, and All'Antico Vinaio which share the same percentile range.
Customer Satisfaction (CSAT) indicates how well a brand meets customer expectations, influencing loyalty and repurchase rates.
Pizzium's overall CSAT is 82%, a slight decrease of 0.1 percentage points year-over-year. Tuscany shows the highest satisfaction at 89%, followed by Campania at 88%. Veneto experienced the largest increase in satisfaction, up 9.4 percentage points. Piedmont saw a decrease of 2.2 percentage points.
Average Check (or Average Spend) reflects the typical transaction value, indicating pricing strategy and customer spending habits.
Pizzium's overall average check is 21.2 EUR, a 1.7% increase year-over-year. Friuli – Venezia Giulia has the highest average check at 24.3 EUR. While others have null growth type, the overall trend is positive, showing increased customer spending.
Number of Outlets indicates brand's reach and accessibility, reflecting expansion strategy and market coverage.
Pizzium has 19 outlets in Lombardy, the highest number among all regions. Piedmont follows with 8 outlets, and Emilia-Romagna with 7. The distribution of outlets shows a concentration in northern Italy, with fewer locations in the south.
Competitor analysis helps identify key players and understand customer preferences across different brands in the industry.
Pizzium's top competitors based on customer cross-visitation are McDonald's (5.44%), Autogrill (2.46%), Old Wild West (1.76%), Gelateria La Romana (1.76%), and Burger King (1.58%). This suggests that Pizzium's customers also frequent fast-food chains and other restaurant types.
Traffic Workload by hours uncovers peak and off-peak times, enabling efficient staffing and resource allocation.
Pizzium experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 20:00 (57.24). Traffic is minimal during the early morning hours (0:00 - 11:00), indicating a strong evening dining preference.
Understanding consumer segments allows for tailored marketing strategies, enhancing engagement and brand loyalty.
Pizzium's customer base shows higher affinity for women (92) and men (107). Generation Y (112) shows over-representation compared to Gen X (98) and Gen Z (81). These insights inform marketing and positioning strategies.