Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Me performance in the Hungary and how they change over time
See what factors influence Pizza Me performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza Me' competitors in the Hungary
An analysis of Pizza Me' competitors in the Hungary
In Cafés & Restaurants
·Jun – Aug 25
Pizza Me is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Me, with a market performance percentile of 99 in Hungary's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market position compared to competitors. Performance peers in the same range include Beerstro14 Restaurant and Craft Beer Bar, Gettó Gulyás, VakVarjú, Buddy's Burger, ZING BURGER & Co., and Pesti Pipi.
Customer satisfaction is vital for loyalty and growth, reflecting how well Pizza Me meets customer expectations and fostering positive brand perception.
Pizza Me's overall customer satisfaction is 83%, a decrease of 1.8 percentage points year-over-year. Central Hungary shows the highest satisfaction at 84%, while Great Plain and North have 77% satisfaction with the biggest growth (22.8pp). Transdanubia shows 75% satisfaction with a decrease (-10.9pp). This suggests regional differences in customer experience.
Average check reveals customer spending habits, influencing revenue strategies and indicating perceived value relative to competitors.
Pizza Me's overall average check is 4K HUF, a 17.8% increase year-over-year. Central Hungary has an average check of 4.1K HUF, while Transdanubia is 3.8K HUF. This indicates varied spending across regions and suggests possible pricing or offering differences.
Outlet count indicates brand reach, reflecting expansion and potential market penetration across different geographic locations.
Pizza Me has 27 outlets in Central Hungary, 3 in Great Plain and North, and 2 in Transdanubia. Central Hungary dominates Pizza Me's presence. The limited number of outlets in other regions suggests growth opportunities.
Competitor analysis identifies key rivals, informing strategic positioning and highlighting opportunities to differentiate and gain market share.
Pizza Me's top competitors based on customer cross-visitation are McDonald's (6.87%), KFC (6.44%), and Burger King (4.29%). Szimpla Kert has 3.86% cross visitation and Iron Bar 0-24 & DartsGaléria has 3.00%. These brands represent significant competition. Customers who visit Pizza Me are also likely to visit these fast food chains and local restaurants/bars.
Traffic workload patterns are key for staffing and resource allocation, optimizing operations during peak and off-peak hours.
Pizza Me experiences peak traffic between 18:00 and 21:00, with the highest workload around 20:00 (44.26%). Traffic is minimal between 06:00 and 10:00. Staffing levels should align with these hourly traffic patterns to optimize customer service.
Understanding consumer segments by gender and generation is crucial for tailored marketing, improving engagement and brand resonance.
Pizza Me's customer base has a balanced gender mix, with affinity indexes near 100 for both Women and Men. Gen Z are overrepresented with an affinity index of 207, indicating a high affinity. Gen Y are also overrepresented with an affinity index of 106. Gen X are underrepresented with an affinity index of 69.