Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Max performance in the Germany and how they change over time
See what factors influence Pizza Max performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Max' competitors in the Germany
An analysis of Pizza Max' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Max is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Pizza Max, with a market performance of 99, is a leading brand in Germany's Cafe & Restaurants industry. This high percentile indicates strong market presence. Performance peers include Hamburgerei, Mir Döner Hatay usülü, Niederegger, Raman Restaurant, Brücke 10, and Kutscherschänke - Uriges Wirtshaus, all within the same top percentile.
Customer satisfaction (CSAT) reflects customer loyalty and directly influences brand reputation and revenue, highlighting areas for improvement.
Pizza Max's overall CSAT is 60%, up 3.1pp year-over-year, showing improved customer sentiment. Hesse leads with 88%, while Lower Saxony lags at 37%. The trend shows a rise in CSAT from May to July 2025, suggesting positive operational changes or marketing impacts. There is high opportunity to increase CSAT in Lower Saxony.
Average check reflects spending habits and revenue per customer, revealing pricing strategy effectiveness and customer purchase power.
Pizza Max's overall average check is 18.8 EUR, a 4.5% increase year-over-year. Brandenburg shows the highest average check at 28.5 EUR. The average check varied between 17.56 EUR and 19.61 EUR from May to July 2025.
Competitor analysis identifies key rivals and their cross-visitation rates, informing competitive strategies and customer retention efforts.
McDonald's (7.89%) and Burger King (6.58%) are Pizza Max's top competitors based on cross-visitation rates. Block House, Domino's Pizza, and Subway each have a 2.63% cross-visitation rate. These insights show where Pizza Max customers also frequent, indicating shared customer bases.
Understanding consumer segments by Gender and Generation allows targeted marketing and positioning, maximizing engagement and ROI.
Women are overrepresented (affinity index 125) in Pizza Max's customer base, while men are underrepresented (affinity index 86). Gen Y shows high affinity (118), while Gen X (80) and Gen Z (58) are less represented. Marketing efforts should consider tailoring messages and offerings to appeal to these segments.