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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza King performance in the United Kingdom and how they change over time
See what factors influence Pizza King performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Pizza King is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Pizza King' competitors in the United Kingdom
An analysis of Pizza King' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Pizza King's market performance is in the lower 38%, indicating a below average market standing. This suggests that Pizza King captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Apple Butter, Firehouse Manchester, Pizzarova, Bakers + Baristas, The Illyrians Lounge, and Café 90 Delice.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate, attract, and retain customers effectively.
Pizza King's top competitors based on customer cross-visitation are McDonald's (13.21%), JD Wetherspoon (7.55%), Popeyes Louisiana Kitchen (5.66%), Burger King (5.66%), and Greggs (5.66%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and targeted promotions for enhanced efficiency.
Pizza King experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (62.29%). The lowest traffic workload occurs between 5:00 and 9:00. This data suggests optimal staffing and promotional strategies should focus on the evening hours.
Consumer segment analysis by gender and generation informs targeted marketing, product development, and positioning strategies for maximum impact.
Pizza King's customer base shows a higher affinity towards Men (130) compared to Women (63). Among generations, Gen Z (233) shows the highest affinity, followed by Gen Y (93), and Gen X (21). This suggests that Pizza King resonates more strongly with Gen Z consumers.