Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza King performance in the France and how they change over time
See what factors influence Pizza King performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza King' competitors in the France
An analysis of Pizza King' competitors in the France
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza King is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals Pizza King's competitive strength and customer preference within the Cafe & Restaurants industry in France.
Pizza King's market performance is at the 97th percentile, indicating a leading position in France's Cafe & Restaurants sector. This high percentile means Pizza King outperforms most competitors in market share. Performance peers include Mamma Giulia, MEXIKEBAB, L'Authentic, Bouillon Paris-Plage, L'Endroit Du Goinfre, and Happy Food.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Pizza King's overall CSAT is 88%, a slight decrease of 0.7 percentage points year-over-year. Customer satisfaction in Metropolitan France is also 88%. The CSAT trend from May to July 2025 varied, peaking in June. This indicates generally positive but slightly declining customer sentiment.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation.
Pizza King's overall average check is 16.9 EUR, a 12.8% increase year-over-year. The average check in Metropolitan France is 17 EUR. The average check amount has fluctuated between May and July 2025. This shows increased revenue per transaction.
Number of outlets signifies brand reach and market presence, influencing customer accessibility and overall sales volume.
Pizza King has 23 outlets in Metropolitan France and 1 in Guadeloupe. This distribution indicates a strong presence in mainland France with a smaller footprint in Guadeloupe. Maintaining or expanding outlets can grow sales.
Competitor analysis identifies key market rivals and cross-visitation patterns, informing competitive strategies and marketing efforts.
McDonald's is the most frequently visited competitor by Pizza King's customers (16.67% cross-visitation). Other top competitors include O'Tacos (9.52%), Burger King (4.76%), Volfoni (4.76%), and KFC (4.76%). This suggests the need to monitor McDonald's strategies closely.
Traffic workload analysis reveals peak hours, informing staffing, marketing, and resource allocation for optimal efficiency.
Pizza King experiences peak traffic between 18:00 and 22:00, with the highest workload at 20:00. Minimal traffic occurs between 0:00 and 10:00. The brand needs to allocate more resources in the evening.
Understanding consumer segments by gender and generation helps tailor marketing for higher engagement and brand affinity.
Pizza King's customer base shows a high affinity for women (92) and men (107), indicating a broad appeal. Gen Z is overrepresented (223), Gen Y is about average (99), while Gen X is underrepresented (60). Targeted marketing towards Gen Z may yield strong results.