Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Japan and how they change over time
See what factors influence Pizza Hut performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza Hut' competitors in the Japan
An analysis of Pizza Hut' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Pizza Hut holds a leading position in Japan's Cafe & Restaurant industry with a 99th percentile market performance. This shows strong customer preference compared to competitors like Nikuen, SUGIDAMA, Daiki-suisan, A&W, 大衆焼肉こたろう 金山駅店, and SHAKE SHACK.
Customer satisfaction (CSAT) is crucial because it directly influences customer loyalty, retention, and positive word-of-mouth, impacting revenue and brand reputation.
Pizza Hut in Japan has an overall CSAT of 69%, a 1.4 percentage point increase year-over-year. Hyogo Prefecture shows the highest CSAT (89%), while Aichi Prefecture has slightly decreased (-0.1pp). The dynamic CSAT data shows fluctuations between May and July 2025, ranging from 62.97 to 76.29.
Average check (AvgCheck) reveals spending habits, essential for pricing strategies and revenue forecasting. Growth indicates increased customer spending or value perception.
Pizza Hut's average check in Japan is 1.8K JPY, up 3.8% year-over-year. Saitama Prefecture has the highest average check (2.3K JPY). Dynamic data shows a rise from 1688.03 JPY in May to 1858.62 JPY in July 2025.
Outlet count indicates brand reach and accessibility. Growth suggests expansion and market penetration, vital for revenue and market share increases.
Pizza Hut has the most outlets in Osaka Prefecture (60), followed by Kanagawa (49) and Hokkaido (48). These numbers illustrate geographic distribution and market saturation within Japan. No growth data is available.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation rates pinpoint brands attracting similar customers, informing competitive strategies.
McDonald's is the top competitor of Pizza Hut in Japan, with a 16.21% customer cross-visitation rate. Other notable competitors include Sukiya (9.09%), 店 (7.31%), Starbucks (6.92%), and Domino's Pizza (6.13%).
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation. Understanding these patterns enhances customer experience and operational efficiency.
Pizza Hut's traffic workload in Japan peaks between 11:00 AM and 7:00 PM, with the highest activity around 6:00 PM (53.46). Traffic is minimal during the early morning hours (3:00 AM).
Analyzing consumer segments by gender and generation helps in creating targeted marketing strategies and product positioning for maximum impact.
Pizza Hut customers show a high affinity towards women (85 index). Men are also a significant segment with 110 index. Gen X (119 index) and Gen Y (103 index) show considerable over-representation, while Gen Z (47 index) are under-represented.