Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Japan and how they change over time
See what factors influence Subway performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Japan
An analysis of Subway' competitors in the Japan
In Cafés & Restaurants
·Aug – Oct 25
Subway is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance in Japan is at the 49th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry. This suggests Subway has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile range include Asakusa Monja Kanoya Hanare, En Ikebukuro, Blue Seal, Toribushi Halal Ramen, 天ぷら ご天, and &Time 心斎橋・堀江本店（アサイーボウル/グリークヨーグルト/カフェ）.
Identifying competitors helps understand the competitive landscape and strategize for market share.
Subway's top competitors in Japan, based on customer cross-visitation, are McDonald's (16.01%), Starbucks (13.04%), 店 (12.85%), 店 (10.47%), and Komeda's Coffee (8.89%). This indicates that a significant portion of Subway customers also visit these brands.
Traffic workload by hour reveals peak hours, helping optimize staffing and resource allocation.
Subway in Japan experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12 PM (61.55%). Traffic is minimal during the night and early morning hours. This data can inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing and product development.
Subway's customer base in Japan shows a high affinity for women (96 index) and men (103 index). Gen X (165 index) and Gen Z (110 index) show high affinity, while Gen Y (75 index) is under-indexed. This suggests targeted marketing towards Gen X and Gen Z may be effective.