Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Japan and how they change over time
See what factors influence Subway performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Japan
An analysis of Subway' competitors in the Japan
In Cafés & Restaurants
·Jul – Sep 25
Subway is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Japan holds the 51st percentile in the Cafe & Restaurants industry, indicating an average/above average market position. This reflects a moderate level of customer traffic compared to competitors. Performance peers in the same percentile include Red Magic Nagoyaeki, 焼きとん 大将 横浜店, 王府井, TORA Tori-ya Namba Sennichimae – Charcoal-Grilled Yakitori & Bite-Sized Gyoza, Yamachan, and 月島もんじゃ おこげ 浅草分店.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth.
Subway's overall customer satisfaction in Japan is 60%, a 3.1 percentage point increase year-over-year. Yamaguchi Prefecture shows the highest satisfaction at 91%, while Osaka Prefecture has a 61% satisfaction rate. This indicates a generally positive customer experience, with regional variations in satisfaction levels.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Subway in Japan is 875 JPY, a 13.9% increase year-over-year. Aichi Prefecture has the highest average check at 1.7K JPY. This suggests customers are spending more per visit compared to the previous year, with regional differences in spending habits.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has the most outlets in Kanagawa Prefecture (16), followed by Aichi Prefecture (15). This distribution shows a concentration of Subway locations in specific regions of Japan, reflecting strategic expansion efforts.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Subway in Japan, based on cross-visitation, are McDonald's (16.40%), Starbucks (13.23%), 店 (10.05%), Doutor (9.26%), and 店 (9.26%). This indicates that Subway customers also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Subway experiences peak traffic between 12:00 and 14:00, with the highest workload at 12:00 (61.87%). Traffic starts increasing at 7:00, peaking in the early afternoon, and declining after 19:00. This data helps optimize staffing during peak hours.
Understanding consumer segments informs targeted marketing, enhancing engagement and ROI.
Subway's customer base in Japan shows a high affinity towards women (89), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (108). Gen X (167) and Gen Z (115) are overrepresented, while Gen Y (68) is underrepresented.