Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the Japan and how they change over time
See what factors influence Subway performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the Japan
An analysis of Subway' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Subway in Japan holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a very strong market presence. Peers in a similar range include potto, Gyoza no Manshu, 月島もんじゃ おこげ 浅草分店, Hamachan, 韓国屋台酒場 韓ラブ -LOVE- 梅田店, and Isoya Namihei.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term profitability.
Subway's overall CSAT in Japan is 61%, slightly down by 0.2 percentage points year-over-year. Nagano Prefecture shows the highest CSAT at 74%, with a significant growth of 18.6 percentage points. Kanagawa Prefecture has a CSAT of 60% with a decrease of 0.6 percentage points. This highlights regional variations in customer experience.
Average check reflects customer spending per visit, directly influencing revenue and profitability, and indicating perceived value.
The overall average check for Subway in Japan is 1K JPY, up 6.1% year-over-year. Aichi Prefecture has the highest average check at 1.5K JPY. Saitama Prefecture has the lowest average check at 681.8 JPY. These differences can reflect menu variations or regional pricing strategies.
Outlet count indicates brand reach and accessibility, impacting market penetration and overall revenue potential.
Subway has the most outlets in Aichi Prefecture (13), followed by Osaka Prefecture (10) and Kanagawa Prefecture (9). This distribution shows regional focus in the brand's expansion strategy across Japan.
Competitor analysis helps to understand market dynamics and customer preferences, informing competitive strategies and differentiation.
The top competitors that Subway customers also visit are McDonald's (15.38%), Starbucks (12.27%), 店 (9.98%), Yoshinoya (8.94%), and Mos Burger (7.90%). This cross-visitation data highlights the competitive landscape and shared customer base.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service and efficiency.
Subway experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12 PM (61.53%). There is minimal traffic before 6 AM and after 9 PM. This information is crucial for staffing and inventory management.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement and loyalty.
Subway's customer base in Japan shows a high affinity towards women (91) and men (106). Affinity for Gen X is very high (199), while Gen Y (72) and Gen Z (70) are under-indexed, suggesting a need for targeted strategies to attract younger demographics.