Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the China and how they change over time
See what factors influence Pizza Hut performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the China
An analysis of Pizza Hut' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pizza Hut is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance in China is at the 52nd percentile, indicating an average market position. This means Pizza Hut's foot traffic is on par with competitors like Hanamiyama Sushi, Paradise Dynasty Signature, Seoul Noodles 서울제면소, Seoul Noodles (Causeway Bay), QUE Cafe (Metroplaza), and Café de Coral, which are in the same percentile range.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall sales volume.
Pizza Hut has the most outlets in Guangdong Province (94), followed by Shanghai (72) and Beijing (68). This shows a strong presence in these key regions, with Guangdong Province having the highest market coverage. Other provinces have significantly fewer outlets.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and capture market share.
McDonald's is the top competitor for Pizza Hut in China, with a cross-visitation rate of 18.52%. Fairwood follows with 5.56%. Din Tai Fung, Beans and KFC each have a cross-visitation rate of 3.70%. This suggests a significant overlap in customer base between Pizza Hut and McDonald's.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for better service.
Pizza Hut's traffic workload in China peaks between 10 AM and 8 PM, with the highest activity around 6 PM. The lowest traffic occurs between midnight and 6 AM. This data suggests that Pizza Hut experiences the most customer visits during lunch and dinner hours.
Understanding consumer demographics allows for targeted marketing campaigns and product development to meet specific needs.
Women show a high affinity (87%) towards Pizza Hut, while men are over-represented (109%). Gen X (180%) and Gen Z (182%) are over-represented, indicating a high affinity, while Gen Y (35%) is under-represented, suggesting lower engagement compared to the average consumer.