Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the China and how they change over time
See what factors influence Pizza Hut performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Pizza Hut is ahead of most brands
Sample of brands in the same percentile
An analysis of Pizza Hut' competitors in the China
An analysis of Pizza Hut' competitors in the China
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance is at the 56th percentile in China's Cafe & Restaurants industry, indicating an average/above average market standing. This means Pizza Hut captures more customer traffic than approximately 56% of its competitors. Performance peers in the same percentile range include QUE (MOKO), Seoul Noodles (Causeway Bay), Yakiniku Guu, Lin Heung Lau, Café de Coral, and Chilli Fagara.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Pizza Hut's top competitors in China, based on customer cross-visitation, are McDonald's (18.18%), KFC (7.58%), Starbucks (6.06%), Kam Shing Restaurant (4.55%), and Café de Coral (4.55%). This indicates a significant overlap in customer base with McDonald's, suggesting a need to differentiate and capture more market share.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Optimizing operations during busy periods enhances customer experience.
Pizza Hut in China experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM (48.64%). The lowest traffic occurs between midnight and 6:00 AM. This data allows for optimized staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns, boosting engagement and ROI.
Pizza Hut's consumer base in China shows a high affinity for women (73%) and men (119%). Among generations, Gen X (127%), Gen Y (43%), and Gen Z (156%) show varying levels of affinity. Gen Z is overrepresented, while Gen Y is underrepresented. This suggests targeted marketing strategies should focus on Gen Z and Gen X.