Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Hut performance in the China and how they change over time
See what factors influence Pizza Hut performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the China
An analysis of Pizza Hut' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Pizza Hut in China holds a leading Market Performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference relative to competitors like Chilli Fagara, Andy’s Hot Pot, 大家樂, Feather & Bone, Seoul Noodles (Causeway Bay), and Bubba Gump Shrimp Co., all positioned at the 99th percentile.
Number of Outlets indicates brand's reach and market penetration. It shows the availability of product or service within the country.
Pizza Hut has 193 outlets in Guangdong Province, the highest number in China. Other key regions include Beijing (108 outlets) and Shanghai (103 outlets). This distribution highlights Pizza Hut's strong presence across major Chinese regions.
Competitor analysis helps understand the competitive landscape, revealing key players and customer preferences within the Cafe & Restaurants industry.
McDonald's (22.41%) and Starbucks (8.62%) are the top competitors for Pizza Hut in China, based on cross-visitation data. This indicates a significant overlap in customer base. Other competitors are Outback Steakhouse, 大家樂, and Masterbeef (5.17% each).
Traffic Workload analysis reveals peak hours and customer flow, enabling optimized staffing, resource allocation, and promotional timing for better service.
Pizza Hut in China experiences peak traffic workload between 10:00 AM and 9:00 PM, reaching its highest point around 6:00 PM (47.01%) and 7:00 PM (47.98%). The lowest traffic occurs during the early morning hours, informing staffing and marketing strategies.
Consumer segments by gender and generation reveal key demographics, informing targeted marketing and positioning strategies for Cafe & Restaurants brand.
Pizza Hut in China has a higher affinity with male consumers (affinity index of 123) and Gen X (affinity index of 183). Gen Y is under-indexed (affinity index of 53) compared to the average consumer.