Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pirajá performance in the Brazil and how they change over time
See what factors influence Pirajá performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pirajá' competitors in the Brazil
An analysis of Pirajá' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pirajá is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pirajá's market performance is in the lower 41%, indicating a below average market standing. This means Pirajá captures less foot traffic compared to competitors. Performance peers in the same percentile range include Heron's Bar, God's Burger, Buteco Du Gaúcho, Tudo no Espeto, Duo Gelatto, and Ticino Queijo & Fogo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Pirajá's overall CSAT is 61%, a decrease of 10.2 percentage points year-over-year. This indicates a decline in customer satisfaction. The Southeast Region mirrors this trend, with a CSAT of 61% and a similar decrease. Recent months show fluctuating CSAT, with a peak in June 2025 and a decline in subsequent months.
Average check reveals spending per customer, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotions.
Pirajá's overall average check is 115.1 BRL, a 4.8% increase year-over-year, suggesting customers are spending slightly more. The Southeast Region reports an average check of 115.1 BRL. Monthly data shows fluctuations, with a peak in July 2025. This indicates a positive trend in customer spending.
Outlet count indicates brand reach and growth. Tracking changes informs expansion strategies and market penetration.
Pirajá has 13 outlets in the Southeast Region. This indicates a concentrated presence in this area. There is no growth data provided, so the number of outlets has remained constant during the period.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Pirajá's top competitors based on customer cross-visitation are McDonald's (15.89%), Outback Steakhouse (8.41%), Madero (5.14%), Burger King (5.14%), and Coco Bambu (4.67%). This reveals that Pirajá's customers also frequently visit these brands, highlighting potential areas for differentiation and competitive focus.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Pirajá experiences peak traffic workload between 12:00 and 14:00, with the highest workload at 13:00 (62.10%). Traffic is minimal during early morning hours (0:00-10:00). This data informs staffing and operational decisions to optimize service during peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for better engagement.
Pirajá's customer base shows a higher affinity towards women (85%) and men (115%). Gen X (160%) shows a high affinity, while Gen Y (86%) is under-indexed. This suggests marketing should consider the preferences and behaviors of Gen X and Gen Y.