Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pirajá performance in the Brazil and how they change over time
See what factors influence Pirajá performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pirajá' competitors in the Brazil
An analysis of Pirajá' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pirajá is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s foot traffic share, revealing competitive strength and customer preference in the industry.
Pirajá holds a leading market position in Brazil's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic. This indicates a strong competitive advantage and high customer preference compared to peers such as Damarate Confeitaria Curitiba, Biscotteria, MUSA, Frontera, Starv Planalto, and Baurú Vila São Luiz, who share a similar high percentile.
Customer Satisfaction reflects brand loyalty and service quality, which directly impacts revenue and long-term sustainability.
Pirajá's customer satisfaction in Brazil is 62% in the Southeast Region, with a decrease of 2.9 percentage points compared to the previous year. This indicates a need to investigate and address potential issues affecting customer experience to prevent further decline and improve overall satisfaction, although the trend appears variable throughout the observed months.
Average Check indicates customer spending per visit, reflecting pricing strategy and perceived value.
The average check for Pirajá in Brazil is 119.4 BRL in the Southeast Region, with an 8.3% increase year-over-year. This suggests successful pricing strategies or increased customer spending per visit, contributing to revenue growth. The varying monthly average check values suggest seasonality or promotional impacts.
Number of Outlets shows brand reach and market presence, indicating potential revenue streams.
Pirajá operates 12 outlets in the Southeast Region of Brazil. This number provides a baseline for understanding its market coverage and potential customer reach within this specific geographic area. Maintaining or growing this number can directly correlate with increased revenue potential.
Competitor analysis reveals the competitive landscape, helping brands refine strategies and identify opportunities.
Pirajá's customers also visit McDonald's (13.90%), Outback Steakhouse (8.88%), Coco Bambu (6.18%), Madero (5.79%), and Fogo de Chão (4.63%). This cross-visitation data shows Pirajá's competitive set and provides insights into customer preferences and potential strategic partnerships.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation for optimal service.
Pirajá experiences peak traffic between 12:00 PM and 2:00 PM, with highest workload at 1:00 PM (62.50). Traffic significantly decreases after 9:00 PM. This information is crucial for optimizing staffing levels and resource allocation to match customer demand throughout the day.
Understanding consumer segments allows brands to tailor marketing and product strategies for maximum impact.
Women show a high affinity (88%) for Pirajá compared to the average consumer. Men have very high affinity (110%). Gen X have a very high affinity index (171%) while Gen Y are less represented (85%).