Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Picu darbnīca performance in the Latvia and how they change over time
See what factors influence Picu darbnīca performance in the Latvia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Picu darbnīca' competitors in the Latvia
An analysis of Picu darbnīca' competitors in the Latvia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Picu darbnīca is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decisions and attracting investors.
Picu darbnīca's market performance is at the 98th percentile, indicating a leading position. This means they capture more foot traffic than 98% of competitors. Peers include 36.line, Stender's Pizza, Cactus Burrito Bar, Kūriņš, Oak'A Burgers, and Gastro Pub Duvel's, all positioned similarly.
Customer satisfaction reflects brand loyalty and service quality, directly impacting retention and positive word-of-mouth referrals.
Picu darbnīca boasts a 79% overall customer satisfaction, a 9.3 percentage point increase year-over-year. Satisfaction in Zemgale is high at 94%, though down 5.7pp. Vidzeme shows 59% satisfaction, down 14.8pp. This shows a need to investigate and address satisfaction issues particularly in Vidzeme.
Average check indicates customer spending habits and pricing strategy effectiveness, crucial for revenue optimization and profitability.
Picu darbnīca's overall average check is 10.7 EUR, a 14.1% decrease year-over-year. Vidzeme's average check is 11.6 EUR, while Zemgale's is 11.4 EUR. There are no growth indicators for Vidzeme and Zemgale. The data indicates a need to analyze factors contributing to the decline in average check.
Outlet count reflects market reach and expansion strategy, influencing brand visibility and customer accessibility.
Picu darbnīca has 4 outlets in Vidzeme and 1 in Zemgale. This distribution reveals Vidzeme as a key region for the brand, while Zemgale presents potential for expansion. No year over year data for outlets.
Competitor analysis helps identify direct rivals and understand customer preferences, enabling targeted marketing and competitive advantage.
Picu darbnīca's top competitors are Hesburger (13.04% cross visitation), McDonald's (11.59%), LIDO (10.14%), Gan bei (7.25%), and Čili Pizza (5.80%). This indicates shared customer base with fast-food chains and other restaurant brands.
Understanding traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak times.
Picu darbnīca experiences peak traffic between 10 AM and 8 PM, with the highest workload around 5 PM (66.10%). There is minimal activity between 10 PM and 9 AM. This highlights prime operating hours for staffing optimization.
Consumer segment analysis tailors marketing to specific demographics, maximizing engagement and conversion rates for diverse customer groups.
Picu darbnīca sees an affinity index of 103 for Women and 98 for Men. Gen X has an affinity of 102, Gen Y 96 and Gen Z 143. This suggests a high affinity with Gen Z consumers, a slightly higher affinity among women and Gen X.