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See what factors influence McDonald's performance in the Latvia and how they change over time
See what factors influence McDonald's performance in the Latvia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Latvia
An analysis of McDonald's' competitors in the Latvia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals the brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's, with a Market Performance of 99, is a leading brand. This top 1% ranking reflects a strong market presence and high customer preference compared to peers like Street Fries Kitchen, Čili Pizza, Hesburger, Ezītis miglā, Bella Napoli and LIDO.
Customer Satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates; improvements indicate successful customer experience strategies.
McDonald's has an overall CSAT of 44%, a 1.4pp increase year-over-year, showing improved customer perception. However, CSAT varies by location, with Vidzeme showing a 34% CSAT and a -3pp decline, indicating regional differences in customer experience.
Average Check reflects spending per transaction; tracking it helps understand customer purchase behavior and optimize pricing and promotional strategies.
McDonald's has an overall Average Check of 9.5 EUR, down 8.9% year-over-year. Vidzeme shows an Average Check of 10.1 EUR with no change, indicating regional differences in spending habits. Decreasing overall average check can indicate changes in customer spending.
Outlet count indicates market reach and accessibility; expansion reflects growth strategy and penetration, while stability suggests market consolidation.
McDonald's has 6 outlets in Vidzeme. The absence of growth data suggests a stable presence in this region during the reporting period, focusing on maintaining current operations rather than expansion.
Identifying top competitors by cross-visitation reveals direct rivals for customer mindshare, informing competitive strategies and differentiation efforts.
McDonald's' customers also frequently visit Hesburger (19.21%) and LIDO (18.54%), indicating these are key competitors. Gan bei (5.63%), Ezītis miglā (5.30%), and Čili Pizza (4.64%) also attract McDonald's customers.
Traffic Workload distribution identifies peak hours, guiding staffing, inventory, and marketing efforts to optimize resource allocation and customer experience.
McDonald's experiences peak traffic between 12:00 and 20:00, with the highest workload at 18:00 (69.08%). Traffic is lowest between 0:00 and 6:00. This workload distribution informs staffing and resource allocation strategies.
Understanding consumer segments by gender and generation allows for targeted marketing and positioning strategies, optimizing engagement and brand resonance.
McDonald's customer base shows high affinity for Women (89, delta -11.17) and Men (109, delta 8.78), suggesting balanced appeal, with a slight skew towards male. Gen X (107, delta 7.19), Gen Y (99, delta -1.36), and Gen Z (103, delta 3.22) are all well-represented.