Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Latvia and how they change over time
See what factors influence McDonald's performance in the Latvia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Latvia
An analysis of McDonald's' competitors in the Latvia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a position in the top 15% (85th percentile) in Latvia's Cafe & Restaurants industry, indicating an above-average market standing. This suggests a strong customer preference compared to peers like Gan bei, Bella Napoli, Ezītis miglā, and Čili Pizza.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and retain customers.
McDonald's customers in Latvia also frequently visit LIDO (20.15%) and Hesburger (17.91%). Gan bei, Čili Pizza, and Ezītis miglā have lower cross-visitation rates, suggesting they are less direct competitors in terms of shared customer base.
Traffic workload by hour shows peak times, helping optimize staffing and service for better customer experience and operational efficiency.
McDonald's in Latvia experiences peak traffic between 11 AM and 8 PM, with the highest workload around 5 PM (67.55%). Traffic is minimal between midnight and 6 AM, indicating a need for adjusted staffing during off-peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
McDonald's in Latvia shows a high affinity with women (77% affinity index) and men (120% affinity index). Among generations, Gen X (115% affinity index), Gen Y (91% affinity index), and Gen Z (112% affinity index) are all represented.