Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Latvia and how they change over time
See what factors influence McDonald's performance in the Latvia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Latvia
An analysis of McDonald's' competitors in the Latvia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Latvia holds the 86th percentile, positioning it as an average/above average performer. This indicates a solid market presence but suggests room for growth compared to leading brands. Performance peers in a similar range include This Place Doesn't Need A Name, Bella Napoli, Ezītis miglā, and Čili Pizza.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's customer satisfaction in Latvia is at 45%, with a 3.2 percentage point increase year-over-year. This indicates improving customer sentiment. Satisfaction in Vidzeme is at 40%, showing regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check at McDonald's in Latvia is 9.50 EUR, reflecting an 8.9% decrease year-over-year. This suggests customers are spending slightly less per visit. In Vidzeme, the average check is 9.80 EUR, indicating regional spending variations.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has 3 outlets in the Vidzeme region of Latvia. This number reflects the brand's physical presence and accessibility to customers in that area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's top competitors in Latvia, based on cross-visitation, are Hesburger (19.21%) and LIDO (18.54%). This indicates a significant overlap in customer base with these brands. Gan bei, Ezītis miglā, and Čili Pizza also attract some of McDonald's customers.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
McDonald's in Latvia experiences peak traffic between 18:00 and 19:00, with the highest traffic workload at 67.04. Traffic is lowest between 3:00 and 6:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
McDonald's customer base in Latvia shows a high affinity towards women (89%) and men (110%). Gen X (105%), Gen Y (100%), and Gen Z (104%) all show affinity, with Gen X being the most over-represented.