Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hesburger performance in the Latvia and how they change over time
See what factors influence Hesburger performance in the Latvia and how they change over time
Available by subscription
Available by subscription
An analysis of Hesburger' competitors in the Latvia
An analysis of Hesburger' competitors in the Latvia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Hesburger holds a leading position in Latvia's Cafe & Restaurants industry with a Market Performance percentile of 99, placing it in the top 1%. This indicates a strong market presence. Performance peers, all at percentile 99, include Street Fries Kitchen, LIDO, McDonald's, Čili Pizza, Ezītis miglā, and Bella Napoli.
Customer satisfaction (CSAT) reflects how happy customers are, directly impacting loyalty and repeat business. Low CSAT can signal potential problems.
Hesburger's overall customer satisfaction in Latvia is 39%, a decrease of 1.6 percentage points year-over-year. Kurzeme shows a CSAT of 44% with a significant increase, while Vidzeme's CSAT is 38% with a slight decrease. The dynamic CSAT data shows fluctuations between 35.14% and 46.00%.
Average check reveals how much customers spend per visit, indicating pricing power and customer spending habits.
Hesburger's average check in Latvia is 10.7 EUR, up 9.9% year-over-year, signaling increased spending per customer. Kurzeme has an average check of 11.7 EUR, while Vidzeme is at 11.3 EUR. The average check shows fluctuations between 10.36 EUR and 11.31 EUR over the observed period.
Number of outlets indicates brand's presence and reach across different regions.
Hesburger has a total of 8 outlets in Latvia. Vidzeme has 6 outlets, while Kurzeme and Latgale each have 1 outlet. This distribution reflects the brand's coverage across different regions within Latvia.
Understanding competitors reveals the competitive landscape and customer preferences, guiding strategic positioning.
Hesburger's top competitors in Latvia, based on cross-visitation, are LIDO (13.49%), McDonald's (11.18%), Čili Pizza (4.24%), Ezītis miglā (3.28%), and Gan bei (2.70%). This shows which brands Hesburger customers also frequent.
Traffic workload by hour reveals peak times and lulls, informing staffing and marketing strategies.
Hesburger's traffic workload in Latvia peaks between 11:00 and 20:00, with the highest traffic at 14:00. Traffic is lowest between 0:00 and 8:00, indicating nighttime and early morning lulls.
Consumer segments analysis by gender and generation helps tailor marketing and products to specific groups.
Hesburger's customer base in Latvia shows a gender mix with an affinity index of 74 for Women and 120 for Men, suggesting Men are overrepresented in the customer base. Generation segments indicate Gen Z is overrepresented with index of 119, followed by Gen Y with index of 102, and Gen X underrepresented with index of 92.