Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Picnic Hub performance in the Finland and how they change over time
See what factors influence Picnic Hub performance in the Finland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Picnic Hub is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of Picnic Hub' competitors in the Finland
An analysis of Picnic Hub' competitors in the Finland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Picnic Hub's market performance is in the lower 37% in Finland's Cafe & Restaurants industry, indicating a below average market standing. Its performance peers include Rams Roasters, Orikedon Taverna, Fifth Avenue, Restaurant Fryysarinranta, BOBO, and Nepalese Restaurant Karuwa, all within the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Picnic Hub's overall customer satisfaction is 73% in Mainland Finland, a decrease of 11.6 percentage points year-over-year. The CSAT varied between 63.64% and 86.11% during the period from May to July 2025, indicating fluctuating customer sentiment.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
Picnic Hub's average check is 14.5 EUR in Mainland Finland, showing a 33.5% increase year-over-year. The average check remained approximately 15.79 EUR during the period from May to July 2025, suggesting stable customer spending habits.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while stability suggests market consolidation or saturation.
Picnic Hub has 39 outlets in Mainland Finland. This number provides a snapshot of the brand's physical presence and market coverage within the region during the specified period.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Picnic Hub's top competitors based on customer cross-visitation are McDonald's (21.21%), Espresso House (15.15%), Burger King (12.12%), Robert's Coffee (12.12%), and Hesburger (9.09%). This indicates shared customer base and potential areas for differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue potential.
Picnic Hub experiences peak traffic between 8:00 and 17:00, with the highest workload around 12:00. Traffic is minimal between 22:00 and 6:00, indicating the need for adjusted operational strategies during off-peak hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for maximum impact.
Picnic Hub's customer base shows high affinity among women (92%) and men (106%). Gen X (134%) and Gen Z (138%) are overrepresented, while Gen Y (90%) is underrepresented, suggesting targeted marketing opportunities.