Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Picnic performance in the Finland and how they change over time
See what factors influence Picnic performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Picnic' competitors in the Finland
An analysis of Picnic' competitors in the Finland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Picnic is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength and customer preference, showing its share of foot traffic against industry rivals.
Picnic, with a Market Performance percentile of 96 in Finland's Cafe & Restaurants industry, is a leading brand. This high percentile indicates strong market presence and customer preference. Performance peers in a similar range include Restaurant Old Harbour, Rafael’s Steakhouse & Bistro, Pispalan Pulteri, Siddhartha, Tårget, and Maira African Soul Food.
Customer Satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps refine services and boost loyalty through targeted improvements.
Picnic's overall Customer Satisfaction (CSAT) is 69% in Finland, a decrease of 7.8 percentage points year-over-year. The CSAT in Mainland Finland mirrors this overall value. This suggests a need to investigate and address factors impacting customer happiness to prevent further decline.
Average Check reveals spending habits, guiding pricing and menu strategies to optimize revenue and customer value effectively.
Picnic's overall Average Check is 12.6 EUR, an increase of 9.5% year-over-year. Mainland Finland's Average Check is also 12.6 EUR. This rise in average check indicates customers are spending more per visit, but the monthly average check data should be reviewed for consistency.
Outlet count indicates market reach. Expansion increases accessibility, while maintaining outlet performance sustains brand presence.
Picnic has 36 outlets in Mainland Finland. This indicates a solid, established presence in the region. Maintaining or strategically growing this number is crucial for sustained market coverage.
Competitor analysis informs strategy. Identifying shared customers reveals competitive positioning and potential partnership opportunities.
Picnic's top competitors based on cross-visitation are Espresso House (21.43%), McDonald's (14.29%), Robert's Coffee (10.71%), Fazer (10.71%), and Burger King (7.14%). This data suggests a significant overlap in customer base with Espresso House, indicating a direct competitive relationship.
Traffic Workload reveals peak hours, enabling efficient staffing and targeted promotions to improve customer experience and resource use.
Picnic experiences peak traffic workload between 8 AM and 6 PM, with the highest activity around 12 PM. Minimal traffic occurs between 9 PM and 6 AM. Staffing and promotions should align with these peak hours to optimize service and revenue.
Understanding consumer segments enables targeted marketing. Tailoring messages to demographics enhances engagement and maximizes ROI.
Picnic's customer base shows a high affinity towards women (Index 130) and Gen Z (Index 116), indicating these segments are overrepresented among Picnic's customers. Conversely, Men (Index 81) and Gen X (Index 68) show lower affinity relative to the average consumer.