Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fazer performance in the Finland and how they change over time
See what factors influence Fazer performance in the Finland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fazer' competitors in the Finland
An analysis of Fazer' competitors in the Finland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fazer is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fazer's market performance is at the 63rd percentile, indicating an average/above average market standing in Finland's Cafe & Restaurants industry. This means Fazer outperforms many competitors. Performance peers in a similar range include Hämpin pizzeria and King Kebab.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Fazer's overall customer satisfaction is 78%, a 1.1 percentage point increase year-over-year. This indicates improved customer happiness. Mainland Finland mirrors this overall satisfaction, suggesting consistent service quality across regions.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing and offerings for revenue growth.
The average check for Fazer is 14.7 EUR, showing an 11.3% increase year-over-year. This suggests customers are spending more per visit. Mainland Finland's average check aligns, indicating consistent spending patterns across locations.
Number of outlets indicates brand reach and market presence. More outlets can mean greater convenience for customers and increased brand visibility.
Fazer has 30 outlets in Mainland Finland. This number reflects Fazer's current physical presence and market coverage within the region, showing the scale of its operations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine strategies and capture market share.
Fazer's top competitors based on customer cross-visitation are Hesburger (10.85%), McDonald's (7.08%), Friends & Brgrs (6.13%), Espresso House (5.66%), and Restaurant Zetor (5.19%). This indicates shared customer interest with these brands.
Traffic workload by hour reveals peak times, enabling staffing and resource optimization for better customer service and operational efficiency.
Fazer experiences peak traffic between 12:00 and 15:00, with the highest workload at 14:00 (66.31%). Traffic gradually increases from 7:00, peaking in the early afternoon, then declines into the evening.
Understanding consumer segments by gender and generation enables targeted marketing and product development, improving engagement and ROI.
Women show a high affinity (106 index), indicating over-representation in Fazer's customer base. Gen Y also shows high affinity (126 index). Gen X (83 index) and Gen Z (58 index) are under-indexed, suggesting lower representation.